成商集團(tuán)百貨業(yè)態(tài)定位問(wèn)題的研究報(bào)告.pdf

1、西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文成商集團(tuán)百貨業(yè)態(tài)定位問(wèn)題的研究報(bào)告姓名：張學(xué)勤申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：黃志強(qiáng)20050301ABSTRACTChengduPeople’SDepartmentStorpGroupLtdistheleadingcompanyofretailindustryinSichuanprovinceItisnowimpossibletomeetalldemandsofgeneralpublic，andwea

2、reactuallylosingourcustomersIn2003，wehadbeenreviewedourstrategyAlotoftheissueshasbeenreviened，andactuallywerealisedthatallthisissuesneedtogobacktoonepoint：howtopositionthecompanyinthismarketThisreportisconcentratingonthi

3、sissueandtriestoexploremoreopportunitiesforthecompanyandrebuildthecompany’SimageThereportincludesfivesectionsSectiontwoanalyzestheinternalandexternalissueswhichaffectthecompany’Spositioning，andIalsowillprovidtheevidencet

4、OsupportitSectionthreeraisestheissueofcustomerpositioningoncethemarkethasbeenset，weareabletobemorerealisticinsalesandpromotionsSectionfouranalyzesthepositioningofourservice：thecustomersnowdemandmoreadditionalservicessuch

5、asfashion，culture，leisure，etcThishasbecamethemostimportantfunction，andthemajordifferencebetweendepartmentstoreandsupermarketSectionfiveanalyzesourgoodspositioning，ifwecanpositionourgoodsaccuratelywecouldbeacceptedbygener

6、alcustomersManycompanies，includeUS，havebeendependedonseveralspecialistsandconsultantstodocompanypositioningforSOmanyyearsItwashardlyapplicable，andcouldonlybeusedasalogoforshowingThisreportisbasedonthefirsthandevidencesan

7、ddate，byutilizingtheorieslikeSWOTFiveForcesAnalyzationmethod，BostonMatrixetctoanalyzeandresearchtheissueofcompanypositioningTheaimofthispaperistoprovidetheguidewhichcanhelpUStomakeamodemdepartmentstorewithcorecustomersli