中海油運(yùn)戰(zhàn)略目標(biāo)可行性和實(shí)施策略研究.pdf

1、事棱代碼：102密衄：磚文蝙號(hào)：上繕繕事天擎SHANGHAIMARITIMEUNIVERSITY、‘碩士掌位論文MASTERDISSERTATION論文題目可軎藿霧霎譬鐾星磊究學(xué)科專業(yè)：王查筻堡作者姓名：進(jìn)室莖指導(dǎo)教師：里墮董型塾塑完成日期：三Q坌亙生=旦ABSTRACTThisthesisaimsatfindingagoodlongtermgoalofChinaShippingDevelopmentCo，LtdTankerCompan

2、y(ChinaShippingTankerCompany)，andreasoningoutappropriatemarketingcompetitionandfleetrestructuringstrategiesSincetheenhancementofmanagementandantiriskabilitiesiscrucialforacorporatetofulfillitsstrategicplan，theauthorgaves

3、omethoughtstoitandhopestheywillhelptoimprovethebenchmarkingmanagementandrisk—toleranceChinaShippingTankerCompanyisoneofthemajortankcarriersthatisquitesizableandpowerfulindomesticoilshippingmarketThankstothesupportofgover

4、nmentpolicies，ithasthebiggestmarketshareintheinternallytradedcrudeoilshippingsectorHowever。withavarietyofchangesingovernmentregulationsormarketconditionsthatsurfaceout。itisfacedwiththenecessityofrestructuringandmigrating

5、assetsTherightdirectionmeansenormouslytothefutureofthecompanyInthefirstchaptertheexternaIandjnternaIenvironmentsofthecompanyarefirstanalyzedandtheprosandconsarepointedoutTheSWOTmodeIsusedtocategorizethetwomarketenvironme

6、ntsandtheresultisinsupportofthelongtermstrategyinsomeextentThesecondchapterappliesPorter’sfiveforcesframeworktosortoutthefivefactorsthatgreatlyaffectitssurvivableprofitabilityThentherelevantcompetitionstrategiesarepropos

7、edThethirdchaptercomparesthecompanywithsomeofworld—classcompetitorsintermsoftankmodels，ages，andtonnage，andpointsouttherestructuringdirectionandmeasuresbyequippingitwithreasoningofstrategicplanningandmarketcompetitionprin