消費(fèi)者興趣畢業(yè)論文

1、目錄摘要…………………………………………………………………………………IAbstract…………………………………………………………………………II一、興趣的概述………………………………………………………………………1（一）興趣本質(zhì)…………………………………………………………………11特色產(chǎn)品引起消費(fèi)者的興趣………………………………………………12個(gè)性廣告引起消費(fèi)者興趣…………………………………………………1（二）興趣的種類………………

2、……………………………………………21按興趣產(chǎn)生劃分……………………………………………………………22按興趣維持時(shí)間劃分………………………………………………………23按興趣的不同表現(xiàn)形式劃分………………………………………………24按興趣的作用劃分…………………………………………………………2（三）興趣的發(fā)生和發(fā)展……………………………………………………3（四）興趣特點(diǎn)………………………………………………………………31傾向性………………

3、………………………………………………………32差別性………………………………………………………………………33穩(wěn)定性………………………………………………………………………34效能性………………………………………………………………………3二、興趣對(duì)消費(fèi)者購(gòu)買行為的影響………………………………………………4(一)有助于消費(fèi)者為購(gòu)買活動(dòng)作準(zhǔn)備………………………………………4(二)促進(jìn)購(gòu)買行動(dòng)……………………………………………………………4(三

4、)刺激消費(fèi)者對(duì)商品重復(fù)購(gòu)買……………………………………………4三、怎樣找到客戶的興趣點(diǎn)…………………………………………………………5（一）客戶興趣導(dǎo)向……………………………………………………………5（二）利用客戶好奇心…………………………………………………………5（三）向客戶提供利益…………………………………………………………5（四）找話題，聊聊天…………………………………………………………5四、引起消費(fèi)者興趣的案例及分析…………………

5、………………………………5(一)雀巢咖啡…………………………………………………………………5（二）拉力得相機(jī)………………………………………………………………6（三）越野汽車…………………………………………………………………6（四）鴿子事件使公眾產(chǎn)生興趣………………………………………………6（五）推銷員抓住客戶興趣點(diǎn)…………………………………………………7總結(jié)…………………………………………………………………………………8致謝………………

6、……………………………………………………………9參考文獻(xiàn)………………………………………………………………………10AbstractTheincidenceofconsumerbuyingbehaviapartfromtheneedfcommoditiesarisingfrompurchasemotivationhasadirectrelationshipbutalsorelatedinterest.Interestedunderstth

7、erelevantknowledgeisofpracticalsignificance.Interestedconsumerscanstimulatethedepthoftheproductconcernedagoodinterestonthepurchaseofproductsplayanimptantrole.Becauseinterestisapotentialsenseitreactsonproducts.Productstom

8、eetconsumerinteresteasytostimulateconsumerconcernswillhelpguidetheconsumer.Sotoeducateconsumersonthelevelofunderstinginterestintheproductdepthsothatbusinessescanbettergrabconsumers.Interestedconsumerswhencertainthingshap

9、pentheresalwayslikehappysatisfiedaccompaniedbysuchemotions.Inthecommercialbusinessactivitiesatperceivingtheobjectofspecialconsumerawarenesstendenciesincludingtheirbusinessactivitiesinwhichinterestednotinterestedinthingsh

10、appenisfathomconsumerpsychologytoimprovethelevelofanimptantpartofbusinessoperations.Meanwhileinterestintheexistenceofpositivenegativetwotendenciesresearchconsumerinterestbutalsohelptoguidethewkinthecommercialservicesenco