中小企業(yè)品牌核心價值問題研究.pdf

1、華中農(nóng)業(yè)大學(xué)碩士學(xué)位論文中小企業(yè)品牌核心價值問題研究姓名：李寒申請學(xué)位級別：碩士專業(yè)：農(nóng)業(yè)經(jīng)濟(jì)管理指導(dǎo)教師：嚴(yán)奉憲20040501一蘭主奎些查蘭墊!!星堡主蘭垡墮奎!主!：壘些曼壁堡：堂竺篁塑望里壅AbstractThistextisnowadaysthehotquestionwhichthemarketingacademiaandbusinesscirclespaycloseamendontoThemarketingofthebran

2、d，proceedfromrealityofthesmallandmediumsizedenterprisesofourcotmtrythroughanalysingthedomesticandinternationalclassicalcaseofalargenumberofbrandmarketing，themarketingplanofthebrandispractisedtocombineauthorsinperson，expo

3、undthefactofOUrcountrysmallandmedium—sizedenterprisesimplementbrandnecessityofmarketingandhowregardkeyvalueofthebrandasinthecenterestablishthesurgingbrand，aimingatraisingthebrandconsciousnessofthesmallandmediumsizedenter

4、prisesofourc01Lrltry，|andguidingtheirpractisingoftbebrandmarketing，Articleexpoundthebrandisthemostimportantassetsofenterprise，itanimportantkeyresourceofmodementerpriseatfirst，itCanbringenterpriseenormousinterests，Smallan

5、dmediumsizedenterprisesimplementbrandmarketingtomeetCOnSUITlerbuyneedthatbehaviorchange，itisitsneedofsurvivinganddevelopingbyoneselfdevelopnationaleconomy，needofrevitalizingnationalbrandtooThendescribedthekeyconceptofthe

6、brand—Thekeyvalueofthebrand，itissoulandquintessenceofthebrandAnalysedmainmistakenideaandquestionthatthekeyvalueofbrandofChinesesmallandmediumsizedenterprisesexistsatthesametime，thesemistakenideasandquestionsaremainreason

7、swhyChinalackthesurgingbrandBrandkeyvaluerefineanditpropagatestobebrandmarketingessentialpartoftheoryitisakeyofestablishingthesurgingbrandofenterprise’sbrandmarketingpracticetOO，SOiscoreandthemainbodypartofthistexttooAbo

8、uthowrefinebrandkeyvalue，articleisorientateaccuratelytogoonfromstrategicheighttothetradethatenterprisesareengagedinatfirsttowanttoputforwardcreative，whetherisitofferprerequisiteandfoundationtefineforbrandkeyvalueThenoffe

9、red3principlestefinekeyvalueofbrand：Thedifferenceoftheheightanddistinctindividualization；Itcarltouchconsumers’innerworld；HelpbrandstoextendThespreadofthekeyvalueofthebrandisanotherkeyofestablishingthesurgingbrand，itisthe