戰(zhàn)略定位及設(shè)施規(guī)劃【外文翻譯】

1、本科畢業(yè)論文（設(shè)計(jì)）外文翻譯原文：原文：StrategicStrategicPositioningPositioningFacilitiesFacilitiesPlanningPlanningEnterpriseSuccessinTurbulentTimesInthe1990sbeyondcpateleaderswillbechallengedbyabusinessenvironmentthatisincreasinglyglobalc

2、ompetitiveturbulent.Inturbulenttimesproactiveplanningcoupledwithrapidresponsecapabilitiesistheanswerto‘‘ThePlanner’sDilemma.’’Theimptanceofcpatefacilitiesrealestateassetswillincreaseinthe1990saswilltheroleofexecutivesres

3、ponsibleffunctionsthathaveanimpactonthevalueusefulnessoftheseassets.Thisisthefirstofaseriesofthreearticleswhichwillemphasizethereviewanalysisplanningcycleofstrategicpositioningfacilitiesplanning.Thisarticledealswiththere

4、viewcomponentofthecycle.(Theotherarticles’BusinessAnalysisFecastingTechniques’’‘‘PlanningfResultsinTurbulentTimes’’willbepublishedinupcomingissueswillcovertheanalysisplanningptionsoftheprocess.)Eachtimeanactivityfromther

5、eviewanalysisplanningcycleisimplementedthoseinvolvedwiththeprocesshaveanopptunitytoimprovethecpation’sproactivereactivecapacitiesaswellasitsrapidresponsecapabilities.Theimptanceofrapidresponsecapabilitiesespeciallyflexib

6、ilityiscrucialtoAppleComputer.BobHeCox，Apple’smanagerofrealestateservicesachievesflexibilityinhis165leaseptfoliothrougheithersheersizeofaggregatespaceflexibletermsconditionssizeflexibility.‘‘Flexibilityisakeyconcernwitha

7、llofourfacilities’’HeCoxsays.Thereviewofbusinessfacilitiesplansshouldfocusonafewkeyvariables:strategicmanagementindicatsplanningfactsstards.Thestrategicreviewshouldanswertwoquestions:‘‘Wherearewetoday’’‘‘Wheredowesaywewa

8、nttobetomrow’’StrategicPositioningAssessmentReviewoftheBigPicture:Astrategicpositioningassessmentisacomprehensivesituationalviewbasedonexistingbusinessplans.Thestrategicpositioningassessmentyieldsinfmationknowledgetosupp

9、taparallelfacilitiesrealestatestrategyreviewsubsequentanalysisplanningactivities.Cpatebusinessplansvaryfromthefmalwelldocumentedtotheinfmalundocumented.Thestrategicpositioningassessmentmustbetailedtowkwithineachcpationea

10、chstrategicbusinessunit.Approachesthatwkinonesituationmaynotwkwellinanother.Strategicbusinessplanningusuallyemphasizesmarketproductpositioning.Theallocationdeploymentoptimizationofresourcesshouldhelpachieveplannedgoals.D

11、epartmentofDefenseprocurementprocedurescommentedontheextremeuncertaintyassociatedwithdefenseprogramawards.Incrementalchangesontheotherhareusuallybasedonsalesfecastsnewtechnologiesthatinfluenceheadcountspacefecasts.Thesec

12、hangesdevelopmeslowlymerationallyoveranextendedplanninghizon.Thestrategicfacilitiesrealestateplanningprocessplansmustconsiderabruptincrementalchangescenarios.Astheproductmarketptfoliochangessomustthefacilitiesrealestatep

13、tfolio.LinkingBusinessFacilitiesPlanning:Thefacilitiesrealestateptfoliomustbedesignedadjustedtostronglysuppttheproductmarketptfolio.Spacemustbeexpedoptimizedcontractedasrequiredtosupptcpatestrategicbusinessunitrequiremen

14、ts.Itisnotuncommonfallthreeofthesefacilitiesplanningactivitiestobeoccurringsimultaneouslysomewherewithinthecpationasdiscussedbelow.Expansion:Mostcpationsareexpingpartsoftheirbusiness.Optimization:Thisshouldbeanongoingptf

15、olioactivity.Contraction:Thiscanresultfromdivestituredownsizingoutsourcingconsolidation.Thefacilitiesbusinessplanningprocessmustbetightlylinkedtobeabletoanticipaterespondtoabruptincrementalchange.Thestrategicpositioninga

16、ssessmentshouldyieldacomprehensivepictureofthesituationwithinthecpationitsstrategicbusinessunits.Knowledgeofbusinessstrategiestoimplementbuildholdharvestrelatedmarketingmixgoalsobjectivesiscrucialtofacilitiesrealestatest

17、rategydevelopment.FacilitiesRealEstateStrategyReviewFacilitiesRealEstatePtfolio:Thefacilitiesrealestatestrategyreviewshouldconsidertheappropriatenessofcurrent(currentlyplanned)strategiesinthelightofbuildholdharvestgoalso

18、bjectivesmarketingmixotherbusinessrealitiesrequirements.Givenknowledgefromthestrategicpositioningassessmentcoupledwithsalesheadcountspacefecaststhecurrentmodularmixhighestbestusealternativescanbereviewedtodeterminewhatth

19、eoptimalspacesupptpostureshouldbefcpatestrategicbusinessunitfunctions.Theadequacyoffacilitiesrealestateresourcesmustbequestioned.lesWinndirectofcpaterealestatefRockwellInternationalunderscesthispointbysayingthatmanycompa

20、niesmakethemistakeofbuildingfacilitieswithnoresaleresidualvalue.Thefacilitiesrealestateptfolioreviewidentifiesimptantissuestoconsideraswellasanalysistasks.Thealternativesshownshouldbekeptinmindduringthestrategyreview.Mod

21、ularMixIndicats:Eachfacilityintheptfoliocontainsonememodules(i.e.logicalganizationalchunks).Eachmoduleisdistinguishedbyitsmodularmixpeopletechnologyspaceplace.Thevaluecostofeachmoduleisinfluencedbythemodularmix.Anumberof