外資銀行個人銀行業(yè)務的發(fā)展思路與策略探討.pdf

1、復旦大學碩士學位論文外資銀行個人銀行業(yè)務的發(fā)展思路與策略探討姓名：葉文纓申請學位級別：碩士專業(yè)：工商管理指導教師：芮明杰2003050301SM032葉文纓外資銀行個人銀行業(yè)務的發(fā)展思路與簟略探討ABSTRACTPersonalBankingServicesmainlyreferstotheservicerangeandmarketcateringtoindividualsandfamilyItisacommonconceptionof

2、offeringbankingservices，inciudingotherfmanciaiproductsandservicesforindividualsandfamiliesWiththeprocessofChina’sentryintoWTOin2001foreignbankswereauthorizedtoopenfinancialservicesofdepositingforeigncurrencytoChineseciti

3、zensForthenon，foreignbanksstartedtheirPersonalBankingServicesinChihaWithawholeperspective，foreignbanksfocusontheMediaandPersonalBankingServicesintheirbusinessdevelopmentaftertheyenteredintoChina’smarketsinceChinawasadmir

4、edtobeonememberofWTOin2001StartingfromtheconceptionofPersonalBankingServicesthisdissertationintroducesthedevelopmentstatusofChinesebanks’PersonaIBankingServicesaswell鼬thatofforeignbanksunderthesituationofChina’sentryinto

5、、^廠IDWiththedevelopmentofChinasentryintoWTOandimplementingitspromisetoopenitsbankingSel“vicestoforeigncounterpartsthisdissertationanalyzedtheexpectationofforeignbanks’PersonalBankingServicesonChina’sfinancialmarketwithpe

6、rspectivesofChina’seconomicsituationthecompetenceofforeignbanks’PersonaiBankingServices，theopportunityandchallengetheyarefacedSincethefinancialmarketisaprosperousandprofitableoneinChinaforeignbankseageriYstartedtooccupyt

7、hismarketinordertoenjoysomepartofthelimitativemarketvolumesToachievethisgoal，foreignbankshavecreatedawholesetofmanagementstrategYandtacticsaptforChina’smarketBasedonthePersonalBankingServices，thisessayemphasesthedevelopm

8、entstrategYandtacticsforeignbankshaveenforcedorwillhaveinthefutureconcerningaimutPersonalBankingSclvic6搭andChina’smarketChinestPersonalBankingServicesarestillunfledgedbecauseofitsbrevity11地competitionisinevitablebetweenC

9、hinesebanksandtheircompetitiveforeigncounterpartsaftertheirinvasionintothefieldofPersonaIBankingServicesDuringthisprocessourChinesebanks，theauthoranalyzedcouldlearnsomethingfromthedevelopmentstrategyandtacticsoftheirfore

10、igncounterpartsMakingfillIuseoftheirmeritstoovercomeourshortcomingsthecompetencewillbepromotedinthefieldofPersonalBankingServicesn嵋businessofofferingPersonalBankingServicesisiuststartingitsfirststepathomeForeignbankswill

11、activelyioinaftertheyrealizethetruththatthereisaprofitablemarkets眥einthefieldofPersonalBankingServicesButsincethelimitationofsomepoliciesfromthegovemmenl，theycouldnotinvadedirectlyintothefieldForthisreasontheyhavetocoope

12、rate、ⅣitllChinesebankstobypassthepolicybiasFromthelongtermintllefutnrecoopearationwillleadtobilateralsuccess船betweenChinesebanksandforeignonesTheywillgetwhattheywantrespectively；andsurvivetoachievetheirgoalsundertheatmos