關(guān)于東電電器公司的戰(zhàn)略改革構(gòu)思.pdf

1、西南交通大學(xué)碩士學(xué)位論文關(guān)于東電電器公司的戰(zhàn)略改革構(gòu)思姓名：劉海鑌申請學(xué)位級別：碩士專業(yè)：工商管理（EMBA）指導(dǎo)教師：周國華2001.9.1西南交通大學(xué)碩士研究生學(xué)位論文第Ⅱ頁ABSTRACTThethesisisthecompetitivecaseaboutDongFangElectricalMachmeryApplianceCompany(asDEAC，under)’sstrategyresearchandszat=gXmlnag

2、mnr皿Und咀皿越k立正日譬=gconomy_“mdi衄吐也￡盈血球d蟠am盤倒4more“衄【越洫—environ—ment—Ma—re盤衄腳a￥aroleform0d￡業(yè)lQpin2afan盟也平五sLM衄￡andmoreB縐姐sAttaehjn堆皿lm籃垃thematrgX【藍(lán)如z曲and血啦t毋【ma日a鐾m咖ThearticlemakesaresearchofthestrategyforDEAConthebasisofthe

3、analysisthes廿啦gyenvironmentDrawingupthestrategyplanningthatachieveDEAC’SstrategygoalFirstofall，thepaperpresentsDEAC’Srecords，theexistantproblemsandthenecessityandpossibilityofitsstrategychangeBasedontheanalysistheenviron

4、mentofsocietyandeconomythemarketingenvironmentcompetitiveopponenBanditspotentialitybymeansofSWOTthethesisdiscussesDEAC’SdevelopmentstrategyAfteremphaticallyanalyzingtheconditionandthecompetition，the9心does丑rezrarrdaforthe

5、Ⅱ功翠越血g缸盈l量毋!andih量血型立l竭她gQ吐工k盛髓i立站bt￡墨d越in譬盛口皿u璉sQl碰＆ingthemain幽盤ssi皿and血Y￡IQDing血出蜘：礎(chǔ)pcQdu￡tiQns。Thedgxglg11]Bgzgoa]forDEACistoenlargetheshareofmarketThearticleprospectstheneedofthemarketForalong—term，thedomesticmarketi

6、sshining，butdimmingintheneartwoyearsThereareopportunitiesforDEACinthemarket’alsotherearedifficultiesUnderthesecircumstances，thefirsttwoyearsmustaajtlStandconcentrateforces，thenextthreeyearsisaquickdevelopingperiodToachie

7、veDEAC’Sstrategygoal，DEACshouldpaymoreforchangingsystemandregulatingstructure，makefullRseofthenaturalresources，gaintheupperhand，enforcethemarketing，exertingadvantages，developdiversifiedproductions，improvethetechnological

8、level，makeadvantageofexistedassets，entertheindustrythatrelatedforexamplethepowerstationinnovationandserviceshenceimprovetheenterprise’Scompetitivenessandbenefits[Keywords]strategychangeregulatestructuredevelopmentstrateg