跨國經(jīng)營目標(biāo)市場及進(jìn)入方式選擇分析.pdf

1、廣西大學(xué)碩士學(xué)位論文跨國經(jīng)營目標(biāo)市場及進(jìn)入方式選擇分析姓名：唐桂林申請學(xué)位級別：碩士專業(yè)：政治經(jīng)濟(jì)學(xué)指導(dǎo)教師：楊克斯李欣廣2000.5.1THEANALYSISOFCHOICEOFTARGETMARKETANDENTRYMETHoDOFTRANSNATIONALOPERATIONABSTRACTDuringthedevelopmentperiodofintemationaleconomvithasbeenacommonPhenomeno

2、nofinternationaleconomythatmoreandmorecorporationshavegoneabroadtooperatenle21centurywillbeboomingperiodfortransnationaloperationforbotllhugeinvestmentandlargesizetradewillbeconductedbytransnationalcorporationAsintematio

3、nalcooperationdevelopsfurtherandgoodsspreadstointellectualfight，serviceandinvestment，theinternationaleconomybecomesincreasinglyinterdependentAnycoun_lxyifitisn’trestrictedbyothersorisolateitSelffromothershastoassociateit

4、seconomywith也einternationaleconomvwhichisthetrendofdevelopmentofinternationaleconomyMoreandmoretransnationalcorporationwilloperateinChinaafterChinajointheWTO(theWordTradeandOrganization)，whichwillnodoubtexertgreatpressur

5、eonnationalenterpriseHowtomeetthechallengeItiSpassiveforournationalenterprisesonlytostiektodomesticmarketnleenterpriseneedsdevelopanddevelopmentcallsforeverincreasingroom，SOitisnecessaryandinevitablefornationalcorporatio

6、ntoconducttransnationaloperationMlenacorporationhastomakedecisionabouttransnationaloperationitmustsolvethefollowingthreeproblemsFirstlywhatiSthemotiveoftransnationaIoperationofcorporationSecondlywhereistargetcountrytoach

7、ievethemotiveThirdlyhowtoenterthetargetCOuntriesThesequestionsarewhatthethesiswilldiscussThethesisismadeuDoffourchapters11持firstchapterisaboutthemotiveforwhichacorporationperformstransnationaloperationThemotiveofdifferen

8、tcorporationbeingdifferent，thetargetcountryandentrymethodchosenisdifferentaccordinglynlesecondchapterdiscussesthetheoriesofchoosingtargetmarketandallalysesqualitativelythesituationofmarketofdifferentCOantricsnlethirdchap

9、terfocusesonhowtochoosetargetmarketbyquantitativeanalysisnlefourthchapteranalysesbothqualitativelyandquantitativelythechoiceofentrymethodoftransnationaloperationandexplainthedynamicprocessofdecisionofchoosingentrymethodK