跨國(guó)公司戰(zhàn)略

1、第1章1.11.1跨國(guó)公司：定義、范圍與影響跨國(guó)公司：定義、范圍與影響DefinitionofMultinationalEnterprise(MNE)跨國(guó)公司定義：Havingsubstantialdirectinvestmentinfeigncountriesactivelymanagingregardingthoseoperationsasintegralpartsofthecompanybothstrategicallyganiz

2、ationally.對(duì)外具有大量直接投資，并且對(duì)其進(jìn)行積極的管理，從戰(zhàn)略上和組織上都把國(guó)外的運(yùn)營(yíng)視為整體運(yùn)營(yíng)一部分的公司。1.21.2動(dòng)因：國(guó)際化的推動(dòng)力和牽動(dòng)力動(dòng)因：國(guó)際化的推動(dòng)力和牽動(dòng)力(The(TheMotivations:PushesMotivations:PushesPullsPullstotoInternationalise)Internationalise)1.傳統(tǒng)動(dòng)因(TraditionalMotivations)①Ne

3、edtosecurekeysupplies獲得關(guān)鍵原材料的需要②Marketseeking開拓新市場(chǎng)③Accesslowcostfacts利用低成本要素2.新興動(dòng)因(EmergingMotivations)①ScaleeconomiesballooningR①抵御競(jìng)爭(zhēng)對(duì)手的全球競(jìng)爭(zhēng)優(yōu)勢(shì)Defendagainstthecompetitsglobaladvantage②抵消競(jìng)爭(zhēng)對(duì)手的全球競(jìng)爭(zhēng)優(yōu)勢(shì)Offsetthecompetitsgloba

4、ladvantage③接近競(jìng)爭(zhēng)對(duì)手的全球競(jìng)爭(zhēng)優(yōu)勢(shì)Approximatethecompetitsglobaladvantage第四章第四章DevelopingDevelopingaTraditionalTraditionalgnization:Managinggnization:ManagingIntegrationResponsivenessIntegrationResponsivenessFlexibilityFlexibility發(fā)