一汽金杯公司輕型貨車(chē)系列產(chǎn)品營(yíng)銷(xiāo)策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文一汽金杯公司輕型貨車(chē)系列產(chǎn)品營(yíng)銷(xiāo)策略研究姓名：劉宏申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：李弘2001.6.1AbstractWiththeestablishmentofourcountry’Ssocialistmarketorientedeconomystructure，thereexistfundamentalchangesinenterprises’managementenvironmentProduct

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4、agementFawandJinBeilightdutytrucksaretwokindsofmainproductsofFawJinBeiCoLtd，whicharealsothemainresearchobjectsofthisarticleThearticlesetsupitsresearchtopicby‘‘Themarketingtacticsresearchtolight—dutytruckseriesproductsofF

5、awJinBeiCoLtd”Thiswork’Stheorymeaningsliesinthat：nowadaystherearemorefiercecompetitionsindomesticautomotiveindustrybutmodemmarketingsenseandawarenessisnotstillwell—developed，SO，howautomotiveindustryasoneofthestate’Spilla