市場(chǎng)部工作手冊(cè)-精品

1、HR目錄目錄1.市場(chǎng)部工作概述市場(chǎng)部工作概述................................................................................................................21.1市場(chǎng)部的工作目標(biāo)市場(chǎng)部的工作目標(biāo)..................................................................

2、..................................21.1.1總體目標(biāo)總體目標(biāo)...........................................................................................................21.1.2目標(biāo)分解目標(biāo)分解...................................................

3、........................................................21.2市場(chǎng)部的職能、權(quán)力與職責(zé)市場(chǎng)部的職能、權(quán)力與職責(zé)....................................................................................21.2.1市場(chǎng)部的職能與權(quán)力市場(chǎng)部的職能與權(quán)力............................

4、...........................................................21.3市場(chǎng)部的職責(zé)市場(chǎng)部的職責(zé)............................................................................................................21.4第二節(jié)第二節(jié)市場(chǎng)部組織管理市場(chǎng)部組織管理.............

5、...........................................................................31.4.1工作目標(biāo)工作目標(biāo)............................................................................................................31.4.2工作事項(xiàng)描述工作事項(xiàng)描述.....

6、...............................................................................................31.4.3市場(chǎng)部組織結(jié)構(gòu)的設(shè)計(jì)原則市場(chǎng)部組織結(jié)構(gòu)的設(shè)計(jì)原則............................................................................32.市場(chǎng)部崗位職責(zé)管理市場(chǎng)部崗位職責(zé)

7、管理................................................................................................................32.1市場(chǎng)部崗位職責(zé)分類(lèi)及職責(zé)確定市場(chǎng)部崗位職責(zé)分類(lèi)及職責(zé)確定..........................................................................

8、......32.1.1市場(chǎng)部經(jīng)理工作職責(zé)市場(chǎng)部經(jīng)理工作職責(zé)........................................................................................32.1.2市場(chǎng)策劃專(zhuān)員的工作職責(zé)市場(chǎng)策劃專(zhuān)員的工作職責(zé)..........................................................................

9、......42.1.3渠道拓展維護(hù)專(zhuān)員渠道拓展維護(hù)專(zhuān)員............................................................................................42.1.4會(huì)務(wù)專(zhuān)員會(huì)務(wù)專(zhuān)員......................................................................................

10、......................42.1.5新聞網(wǎng)絡(luò)部新聞網(wǎng)絡(luò)部........................................................................................................52.1.6設(shè)計(jì)部設(shè)計(jì)部..................................................................

11、..............................................52.2市場(chǎng)部各崗位工作流程市場(chǎng)部各崗位工作流程................................................................................................52.2.1市場(chǎng)部工作流程市場(chǎng)部工作流程..................................

12、..............................................................52.2.2市場(chǎng)策劃流程市場(chǎng)策劃流程....................................................................................................52.2.3渠道拓展維護(hù)流程渠道拓展維護(hù)流程..................

13、..........................................................................62.2.4會(huì)務(wù)流程會(huì)務(wù)流程............................................................................................................62.2.5新聞網(wǎng)絡(luò)工作流程新聞網(wǎng)絡(luò)工作流程..

14、..........................................................................................62.2.6設(shè)計(jì)工作流程設(shè)計(jì)工作流程....................................................................................................63.市場(chǎng)活動(dòng)管理市場(chǎng)活

15、動(dòng)管理............................................................................................................................73.1市場(chǎng)調(diào)研管理市場(chǎng)調(diào)研管理.............................................................................

16、...................................73.2營(yíng)銷(xiāo)策劃管理營(yíng)銷(xiāo)策劃管理................................................................................................................73.2.1市場(chǎng)宣傳管理規(guī)定市場(chǎng)宣傳管理規(guī)定...................................

17、.........................................................73.3公關(guān)活動(dòng)管理辦法公關(guān)活動(dòng)管理辦法........................................................................................................83.4渠道開(kāi)發(fā)及維護(hù)管理渠道開(kāi)發(fā)及維護(hù)管理.................

18、...................................................................................83.5會(huì)議活動(dòng)管理會(huì)議活動(dòng)管理................................................................................................................9HR4、建立競(jìng)爭(zhēng)

19、對(duì)手信息庫(kù)，對(duì)競(jìng)爭(zhēng)對(duì)手進(jìn)行分析與監(jiān)控5、其他相關(guān)職責(zé)1.4第二節(jié)第二節(jié)市場(chǎng)部組織管理市場(chǎng)部組織管理1.4.11.4.1工作目標(biāo)工作目標(biāo)建立合理的市場(chǎng)組織，為市場(chǎng)部工作的運(yùn)營(yíng)提供保障。1.4.21.4.2工作事項(xiàng)描述工作事項(xiàng)描述1、建立市場(chǎng)部組織2、建立市場(chǎng)部的組織管理制度1.4.31.4.3市場(chǎng)部組織結(jié)構(gòu)的設(shè)計(jì)原則市場(chǎng)部組織結(jié)構(gòu)的設(shè)計(jì)原則以精簡(jiǎn)和高效為原則，保證在專(zhuān)業(yè)化的基礎(chǔ)上，做到工作的合理化分配。根據(jù)業(yè)務(wù)發(fā)展需要，人員向?qū)I(yè)化、標(biāo)準(zhǔn)