市場(chǎng)部工作手冊(cè)

1、上海聯(lián)縱智達(dá)營(yíng)銷咨詢有限公司咨詢作業(yè)文件市場(chǎng)部工作手冊(cè)市場(chǎng)部工作手冊(cè)沈陽(yáng)乳業(yè)有限責(zé)任公司沈陽(yáng)乳業(yè)有限責(zé)任公司二OO一年四月一年四月上海聯(lián)縱智達(dá)營(yíng)銷咨詢有限公司上海聯(lián)縱智達(dá)營(yíng)銷咨詢有限公司沈陽(yáng)乳業(yè)咨詢作業(yè)文件沈陽(yáng)乳業(yè)咨詢作業(yè)文件2019117第3頁(yè)1、日清日結(jié)...........................................................................................

2、............................................................................................................................................202、周清周報(bào)........................................................................

3、...............................................................................................................................................................203、日新月異.....................................................

4、..................................................................................................................................................................................214、需記筆記..................................

5、.....................................................................................................................................................................................................21二、市場(chǎng)部述職制度............

6、.................................................................................................................................................................................................................221、每項(xiàng)述職...

7、............................................................................................................................................................................................................................

8、........222、定期述職............................................................................................................................................................................................................

9、...........................23三、四小時(shí)復(fù)命制.......................................................................................................................................................................................

10、..........................................25第三篇第三篇市場(chǎng)部日常工作程序市場(chǎng)部日常工作程序........................................................................................................................................................

11、.....................................................27一、營(yíng)銷策劃綱要的制定、審批程序.....................................................................................................................................................

12、............................................28二、營(yíng)銷預(yù)算與計(jì)劃的編制程序................................................................................................................................................................

13、.........................................291、銷售目標(biāo)預(yù)測(cè).........................................................................................................................................................................

14、......................................................292、擬定營(yíng)銷計(jì)劃：...........................................................................................................................................................

15、................................................................293、營(yíng)銷預(yù)算：...................................................................................................................................................

16、................................................................................30三、銷售計(jì)劃的審批程序...............................................................................................................................

17、......................................................................................32五、市場(chǎng)調(diào)查程序............................................................................................................................

18、.....................................................................................................34六、產(chǎn)品價(jià)格的制定與調(diào)整.........................................................................................................

19、........................................................................................................35七、銷售計(jì)劃的審批程序.......................................................................................................

20、..............................................................................................................36八、突發(fā)事件處理的工作流程...............................................................................................

21、..............................................................................................................37九、新產(chǎn)品開發(fā)提案程序.................................................................................................

22、....................................................................................................................38十一、信息的檢查和反饋制度.........................................................................................

23、....................................................................................................................401、匯總系統(tǒng)................................................................................................

24、.......................................................................................................................................402、分析系統(tǒng).............................................................................