盾構(gòu)公司發(fā)展戰(zhàn)略與實施研究.pdf

1、093025456顧春華盾構(gòu)公司發(fā)展戰(zhàn)略與實施研究目錄摘要1ABSTRACT21緒論311公司概況312選題的意義413邏輯框架與基本內(nèi)容514研究方法62基本概念和相關(guān)理論821盾構(gòu)法隧道施工的基本概念一822企業(yè)戰(zhàn)略管理的相關(guān)理論93戰(zhàn)略環(huán)境分析1331宏觀環(huán)境分析(PEST理論模型)1332行業(yè)環(huán)境分析(五種力量模型)174盾構(gòu)公司的資源和能力2641有形資源和能力2642無形資源和能力2843資源和能力VRIO分析2944核心競

2、爭力315盾構(gòu)公司發(fā)展戰(zhàn)略的分析與確定3251SWOT分析和IE評價矩陣一3252可選擇的四種戰(zhàn)略方案3453發(fā)展戰(zhàn)略的確定356盾構(gòu)公司戰(zhàn)略實施措施3761戰(zhàn)略市場布局和經(jīng)營模式3762項目管理模式和考核機制3863戰(zhàn)略性工程技術(shù)儲備3964戰(zhàn)略性人才隊伍建設(shè)4065信息化管理平臺建設(shè)417政策建議、進一步研究方向和結(jié)論4371政策建議4372進一步研究方向4373結(jié)論43參考文獻45后記46AbstractConstmctionin

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