大學(xué)英語四級考試歷年真題及答案_2008.6

1、2008年6月大學(xué)英語四級考試真題月大學(xué)英語四級考試真題PartIWriting(30minutes)RecreationalActivities1.娛樂活動多種多樣，2.娛樂可能使人們受益，也可能有危害性，3.作為大學(xué)生，我的看法。PartIIReadingComprehension(SkimmingScanning)(15minutes)MediaionfAdvertisementsAfterdeterminingthetarget

2、audiencefaproductserviceadvertisingagenciesmusttheappropriatemediaftheadvertisement.Wediscussheremajtypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:televisionnewspapersradiomagazinesoutof–homeI

3、nterdirectmail.TelevisionTelevisionisanattractivemediumfadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaireYoucanunderstthepo

4、weroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrfexampletheywanttoimpressconsumerswiththebritsimage.Televisionprovidesanidealvehiclefthistypeofcommunication.Buttelevisionisanexpensivemediumnotallad

5、vertiserscanaffdtouseit.Television’sinfluenceonadvertisingisfourfold.Firstnarrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannelfinstanceiswatchedbypeoplewhoplaygolf.Home

6、GardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thusaudiencesaresmallermehomogeneous(具有共同特點的)thantheyhavebeeninthepast.Secondthereisanincreaseinthenumberoftelevisionchannelsavailabletoviewersthusadv

7、ertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Thirddigitalrecdingdevicesallowaudiencemembersmecontroloverwhichcommercialstheywatch.Fourthcontroloverprogrammingisbeingp

8、assedfromthewkstolocalcableoperatssatelliteprogrammers.NewspapersAftertelevisionthemediumattractingthenextlargestannualadrevenueisnewspapers.TheNewYkTimeswhichreachesanationalaudienceaccountsf$1billioninadrevenueannually

9、.Ithasincreaseditsnationalcirculation(發(fā)行量)by40%isnowavailablefhomedeliveryin168cities.Locallynewspapersarethelargestadvertisingmedium.Newspapersarealessexpensiveadvertisingmediumthantelevisionprovideawayfadvertiserstocom

10、municatealongermedetailedmessagetotheirInterAsconsumersbecomemecomftablewithonlineshoppingadvertiserswillseektoreachthismarket.AsconsumersgetmeoftheirnewsinfmationfromtheIntertheabilityoftelevisionradiotogetthewdouttocon

11、sumerswilldecrease.ThechallengetoInteradvertisersistocreateadsthataudiencemembersremember.Interadvertisingwillplayameprominentroleinganizations’advertisinginthenearfutureInteraudiencestendtobequitehomogeneousbutsmall.Adv

12、ertiserswillhavetoadjusttheirmethodstoreachtheseaudienceswillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.DirectmailAfinaladvertisingmediumisdirectmailwhichusesmailingstoconsumerstocommunicateaclient’smess

13、age.DirectmailincludesnewsletterspostcardsspecialpromotionsDirectmailisaneffectivewaytobuildrelationshipswithconsumers.Fmanybusinesses.directmailisthemosteffectivefmofadvertising.1.Televisionisanattractiveadvertisingmedi

14、uminthat____________.A)ithaslargeaudiencesB)itappealstohousewivesC)ithelpsbuildupacompany’sreputationD)itisaffdabletomostadvertisers2.WiththeincreaseinthenumberofTVchannels_________.A)thecostofTVadvertisinghasdecreasedB)

15、thenumberofTVviewershasincreasedC)advertisers’interestinothermediahasdecreasedD)thenumberofTVadspeoplecanseehasincreased3.Comparedwithtelevisionnewspapersasanadvertisingmedium_______.A)earnalargerannualadrevenueB)conveym

16、edetailedmessagesC)usemeproductiontechniquesD)getmessagesoutmeeffectively4.Advertisingonradiocontinuestogrowbecause________.A)melocalradiostationshavebeensetupB)moderntechnologymakesitmeentertainingC)itprovideseasyaccess

17、toconsumersD)ithasbeenrevolutionizedbyInterradio5.Magazinesareseenbyadvertisersasanefficientwayto__________.A)reachtargetaudiencesB)appealtoeducatedpeopleC)attractdiverseaudiencesD)conveyallkindsofmessages6.Outofhomeadve

18、rtisinghasbecomemeeffectivebecause_______.A)billboardscanbereplacedwithintwohoursB)consumerstravelmenowthaneverbefeC)suchadshavebeenmademuchmeattractiveD)thepaceofurbanlifeismuchfasternowadays7.ThechallengetoInteradverti