門店集客促銷管理手冊(cè)模板

1、門店集客促銷管理手冊(cè)模板門店集客促銷管理手冊(cè)模板逸馬國際顧問集團(tuán)出品逸馬國際顧問集團(tuán)出品門店集客促銷管理手冊(cè)模板2目錄編制說明編制說明.........................................................................................................................................................

2、...........11門店集客促銷作用門店集客促銷作用..............................................................................................................................................31.1促銷的作用........................................

3、...................................42門店集客促銷管理流程門店集客促銷管理流程......................................................................................................................................52.1門店統(tǒng)一集客促銷執(zhí)行流程.............

4、................................................52.2門店自主集客促銷流程.................................................................83門店集客促銷管理規(guī)范門店集客促銷管理規(guī)范.......................................................................

5、.............................................................10103.1門店統(tǒng)一集客促銷執(zhí)行操作規(guī)范........................................................103.2門店自主集客促銷操作規(guī)范............................................................113.2

6、.1制定、申請(qǐng)集客促銷計(jì)劃..........................................................113.2.2執(zhí)行集客促銷活動(dòng)................................................................113.2.3效果評(píng)價(jià)...........................................................

7、.............123.3集客促銷物料準(zhǔn)備規(guī)范................................................................123.3.1門店制作POP物料規(guī)范............................................................123.3.2POP張貼規(guī)范....................................

8、.................................134門店集客促銷活動(dòng)門店集客促銷活動(dòng)............................................................................................................................................13134.1派發(fā)宣傳單................

9、..........................................................134.1.1宣傳單派發(fā)的作用和操作要點(diǎn)......................................................134.1.2派發(fā)方式........................................................................134.1

10、.3宣傳單操作規(guī)范..................................................................144.2節(jié)假日、主題等促銷活動(dòng)..............................................................144.2.1促銷活動(dòng)作用......................................................

11、..............144.2.2集客促銷的形式及計(jì)劃............................................................144.3商品組合促銷........................................................................154.3.1商品組合的方法................................

12、..................................154.3.2商品組合的注意事項(xiàng)..............................................................155贈(zèng)品管理方法贈(zèng)品管理方法.............................................................................................

13、.......................................................16165.1贈(zèng)品管理原則........................................................................165.1.1贈(zèng)品采購原則...................................................................

14、.165.1.2贈(zèng)品展示、發(fā)放與存放原則........................................................166.6.工具表單工具表單..................................................................................................................................

15、............................1616附表1宣傳單領(lǐng)用登記表.................................................................16附表2門店贈(zèng)品接收表...................................................................17附表3贈(zèng)品發(fā)放登記表.....................

16、..............................................18附表4促銷活動(dòng)前期準(zhǔn)備檢查表...........................................................19附表5促銷活動(dòng)執(zhí)行情況抽查表...........................................................19附表6消費(fèi)群信息分析表...........