新理念家政服務(wù)有限公司--創(chuàng)業(yè)策劃書(3)

1、株洲職業(yè)技術(shù)學(xué)院六葉草2019961[新理念家政服務(wù)公司營銷策劃方案]項(xiàng)目名稱：新理念家政服務(wù)有限責(zé)任公司團(tuán)隊(duì)名稱：“扛巴子”團(tuán)隊(duì)團(tuán)隊(duì)成員：鄧偉偉、郭桑、郭成勇、陳軍軍株洲職業(yè)技術(shù)學(xué)院六葉草20199636.3渠道策略..............................................................................................................2

2、56.4促銷策略..............................................................................................................25第七部分公司戰(zhàn)略................................................................277.1戰(zhàn)略定位...................

3、............................................................................................277.2戰(zhàn)略聯(lián)盟...............................................................................................................287.3戰(zhàn)略實(shí)

4、施..............................................................................................................287.4發(fā)展戰(zhàn)略....................................................................................................

5、...........29第八部分財(cái)務(wù)分析................................................................298.1資金需求和使用....................................................................................................298.2預(yù)計(jì)銷售收入和經(jīng)濟(jì)效益.......

6、.................................................................................308.3財(cái)務(wù)分析...............................................................................................................31第九部分風(fēng)險(xiǎn)與對策........

7、......................................................319.1市場風(fēng)險(xiǎn)及對策.....................................................................................................319.2經(jīng)營風(fēng)險(xiǎn)及對策.........................................

8、............................................................329.3財(cái)務(wù)風(fēng)險(xiǎn)及對策.....................................................................................................32第十部分附錄.......................................

9、..............................33附錄一問卷調(diào)查......................................................................................................33附錄二問卷總結(jié)......................................................................