貴州制藥企業(yè)經(jīng)營戰(zhàn)略研究.pdf

1、貴州大學(xué)2010屆碩士研究生學(xué)位論文貴州制藥企業(yè)經(jīng)營戰(zhàn)略研究學(xué)科專業(yè)：工商管理研究方向：經(jīng)濟(jì)分析與管理導(dǎo)師：王禮全教授研究生：呂廣華中國﹒﹒﹒﹒貴州﹒﹒﹒﹒貴陽2010年5月分類號:F270論文編號：2006030188密級：5.2.2貴州漢方制藥公司企業(yè)分戰(zhàn)略.........................................................345.2.3貴州漢方制藥公司主要產(chǎn)品市場競爭情況.......

2、.............................355.3完善貴州漢方制藥公司經(jīng)營戰(zhàn)略需要解決的問題...................................376貴州制藥企業(yè)經(jīng)營戰(zhàn)略選擇..................................................................................396.1發(fā)揮特色優(yōu)勢，差異化市場定位..............

3、.................................................396.2加強(qiáng)科技創(chuàng)新，開發(fā)高端產(chǎn)品....................................................................406.3發(fā)揮地利條件，構(gòu)建優(yōu)良產(chǎn)業(yè)鏈...............................................................416

4、.4大力開發(fā)市場，完善營銷體系...................................................................426.5拓展融資方式，多渠道籌集資金................................................................446.6培養(yǎng)和聚集人才，強(qiáng)化智力支撐....................................

5、...........................446.7培育大企業(yè)大集團(tuán)，提升整體競爭實(shí)力...................................................457結(jié)論及展望..............................................................................................................47

6、致謝..............................................................................................................................48主要參考文獻(xiàn)....................................................................................

7、..........................49附錄..............................................................................................................................51原創(chuàng)性聲明.........................................................