成渝地區(qū)中小物流企業(yè)經(jīng)營(yíng)戰(zhàn)略研究.pdf

1、分類號(hào)UDC密級(jí)學(xué)號(hào)彳屈火季碩士學(xué)位論文論文題目：成渝地區(qū)中小物流企業(yè)經(jīng)營(yíng)戰(zhàn)略研究論文作者：郭德洪婁親、登：名鼉?nèi)兀豪顐髡呀淌诓?dǎo)重慶大學(xué)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)名稱：管理科學(xué)與工程論文提交日期：2003年4月23Et答辯日期：2003年6月9日學(xué)位授予單位：重慶大學(xué)授位日期：2003年6月30日答辯委員會(huì)主席：張宗益教授博導(dǎo)論文評(píng)閱人：陸云鶴教授牟小俐副教授2003年4月23日英文摘要ABSTRACTTheviewsaboutstatu

2、sandroleofSMLEsdon’tagreewitheachotherinChinanow，butitiscommonlybelievedthatSMLEsarcminorroleinlogisticsindustrywhofillthemarketblankandhavemuchlimiteddevelopmentspacesthatlarge109istcsenterprisesCall’treacheffectivelyAR

3、erstudyadifferentviewisbroughtup，which出LrlksthattheymayverywellbecomethemainforceoflogisticsindustryandreviveandexertgreatpotentialsthroughsystematicstrategicplanningseparateSMLEswincertaingrowthchancesbyadoptingresource

4、sbasedstrategyattachmentstrategymarketnichestrategyorindividualmarketstrategy；whilethosewhohavefavorableconditiontogathertogetherinlogistcsparksc眥obtainintegratedeconomiceffectsandhave‘bigandsmall’’advantagesconcurrently

5、evenbeatbiglogisticsfirmsItisthusclearlythatthesignificanceforstudyingSMLEs’businessstrategymeansimprovingtheircompeteneies，elevatingtheirindustrialstatusandhelpingalllogisticsenterprisesachieveharmoniousdevelopmentSMLEs

6、inChengdu&ChongqingregionarechoosedasstudyobjectofthisdissertationFirstinthetheory缸lllleofTPL(thirdpartylogistes)SystemwestudythecompleximpactofexternalenvironmentOilSMLEs’managementandthecomplexinterrelationshipbetweenS

7、MIEsandstakeholdersumupthegeneralcharacterofenvironmentimpacttrenddifferentiationandchaos“Then，wesamplefivenativeSMLEsandanalysetheactualityoftheirresourI瑚andcapabilitiesapplydissipativestructuretheorytoevaluate也eircorec

8、ompetencesystemsqualitativelyparticularlyidentifyt11eirmanagers’abnomalmentalmodelconcretelyconcludethattheylackresourceswithhi曲qualitytoupgradetheirservicesNextweadoptSPACEMatrixtoevaluatetheirtotalbusinesspositionestab

9、lishtheevaluationindexsystemofSMLEs’corecompetenceandevaluate也eircorecompetencewithfuzzycomprehensiveevaluationmodel，providetheprogrammaticplanforimplementingbusinessstrategyFinallyinthefifthchapterwhichisprincipalpartof