我國(guó)網(wǎng)上銀行發(fā)展影響因素的分析與實(shí)證.pdf

1、指導(dǎo)小組成員名單干杏娣尹翔碩胡涵鈞張暉明胡榮花教授教授教授教授副教授082015178孫旖我國(guó)網(wǎng)卜銀行發(fā)展影響囚素的分析與實(shí)證3.3.1邊際效用理論......................................................................................……263.3.2網(wǎng)上銀行的邊際效用理論........................................

2、......……，.............……273.4網(wǎng)上銀行的競(jìng)爭(zhēng)優(yōu)勢(shì)分析.........................................................................……273.4.1競(jìng)爭(zhēng)優(yōu)勢(shì)理論..............……，..............……，.............................................……273.4.2網(wǎng)上銀行

3、的競(jìng)爭(zhēng)優(yōu)勢(shì)...........................................................................……273.5本章小結(jié).....................................................................................................……29第四章影響我國(guó)網(wǎng)上銀行發(fā)展的因素分析......

4、...............................................……304.1有利于網(wǎng)上銀行發(fā)展的因素分析.............................................................……304.1.1互聯(lián)網(wǎng)覆蓋率持續(xù)增長(zhǎng).......................................................................…

5、…304.1.2銀行增強(qiáng)對(duì)網(wǎng)上銀行產(chǎn)品的研發(fā)...................……，............................……304.1.3電子商務(wù)迅猛發(fā)展...........……，............................................................……犯4.2不利于網(wǎng)上銀行發(fā)展的因素分析.....................................

6、........................……354.2.1網(wǎng)上銀行的交易安全性.......................................................................……354.2.2網(wǎng)上銀行的經(jīng)營(yíng)風(fēng)險(xiǎn)及其監(jiān)管問題...................................................……36第五章網(wǎng)上銀行使用情況的問卷調(diào)研...........

7、............……，...............................……395.1問卷的設(shè)計(jì).................................................................................................……395.2問卷的相關(guān)統(tǒng)計(jì)結(jié)果.................................................

8、................................……395.2.1樣本的基本情況....................................................................……，.......……395.2.2網(wǎng)上銀行使用情況.............................................................................

9、.……415.3問卷結(jié)果分析....................................................................................……，..……455.4本章小結(jié).....................................................................................................……46第

10、六章網(wǎng)上銀行發(fā)展影響因素的實(shí)證分析.....................................................……476.1實(shí)證分析.....................................................................................................……476.1.1樣本數(shù)據(jù)說明.......................

11、.......................................……，.................……476.1.2基本統(tǒng)計(jì)量分析..................................................................................……506.1.3數(shù)據(jù)平穩(wěn)性檢驗(yàn)...............................................

12、...................................……566.1.4滯后階數(shù)選擇......................................................................................……576.1.5建立向量自回歸模型..................................................................

13、........……586.1.6協(xié)整檢驗(yàn)..............................................................................................……596.1.7Granger因果檢驗(yàn).................................................................................……60

14、6.1.8脈沖響應(yīng)分析......................................................................................……626.2實(shí)證結(jié)果分析.............................................................................................……656.2.1電子商務(wù)發(fā)展對(duì)網(wǎng)