魅族非典型深度品牌營銷策略淺析畢業(yè)論文

1、淺析魅族非典型深度品牌營銷策略淺析魅族非典型深度品牌營銷策略——中篇論文2014年1月2目錄目錄摘要................................................................................................................................1目錄.......................................

2、.........................................................................................2第1章研究背景和意義............................................................................................11.1研究背景....................

3、..................................................................................11.2研究意義......................................................................................................11.3研究方法....................

4、..................................................................................21.4研究思路......................................................................................................2第2章研究相關(guān)理論與文獻(xiàn)綜述.............

5、...............................................................32.1品牌營銷理論..............................................................................................32.1.1品牌的傳統(tǒng)營銷........................................

6、........................................32.1.2品牌的網(wǎng)絡(luò)營銷................................................................................32.2品牌定位理論.............................................................................

7、.................42.3SWOT分析模型..........................................................................................42.4文獻(xiàn)綜述.............................................................................................

8、.........4第3章國產(chǎn)手機(jī)市場品牌現(xiàn)狀................................................................................53.1國產(chǎn)手機(jī)品牌競爭情況..............................................................................53.2國產(chǎn)手機(jī)品牌營銷分析...........

9、...................................................................7第4章魅族品牌分析................................................................................................84.1品牌介紹.......................................

10、...............................................................84.2魅族品牌SWOT分析.................................................................................84.2.1追求品質(zhì)與營銷弱勢...............................................

11、.........................84.2.2營銷瓶頸與國產(chǎn)手機(jī)的競爭............................................................94.2.3增長型戰(zhàn)略實(shí)施（SO）.................................................................10第5章魅族非典型深度品牌營銷策略.................

12、.................................................105.1保持品質(zhì)....................................................................................................105.2負(fù)面逆轉(zhuǎn).....................................................

13、...............................................125.3深度互動(dòng)....................................................................................................13第6章結(jié)論與展望......................................................