外文翻譯--市場(chǎng)營(yíng)銷戰(zhàn)略的調(diào)整和體驗(yàn)經(jīng)濟(jì)時(shí)代市場(chǎng)營(yíng)銷的創(chuàng)新（英文）

1、 M thus, it’s paramount to adjust traditional marketing strategies and include experience marketing. 2.1 Establish marketing ideas of meeting demands and increase customer experience According to Maslow's Need-h

2、ierarchy theory, with the development of the economy and consumers’ increasingly enhanced purchasing power, once the physiological needs are met, personal needs will rise to psychological needs. Therefore, the enterpri

3、se should try to get close to customers, feel customers’ psychological needs and feelings, and carry out “relationship marketing“ to meet customers’ psychological needs. In retail business, some smart businessmen are t

4、rying to change consumer shopping into an interesting activity. In the tourism industry, some recreational activities like exploring, camping, canyon rafting, and air surfing are extremely popular; all of these undoubt

5、edly present to people the charm and value of “experience.” 2.2 Making interactive concepts become the core concepts and guidelines of marketing planning Currently, many enterprises completely depend on advertising a

6、nd price reduction to promote products, causing the advertising investment to grow exponentially. But in fact only 20% of advertising has an effect, while the remaining 80% is wasted because of the high-level fragmenta

7、tion of media. The current M due to many restrictions, it hasn’t entered the big development stage yet. Without certain attempts and experiences, performing experience marketing in the current situation can be hard to

8、show substantial profits. Therefore, the enterprise should give up short-term speculative consciousness and employ experience marketing as a strategy. Make it bigger and better as long as we make the decision to endea

9、vor, otherwise we can simply choose not to start. 3.2.2 ?Organization platform When a company is equipped with the strategic thinking of experience marketing, there is still a need to offer a good organization platf

10、orm to realize experience marketing, which requires the company to make adjustments to the original organizational structure and personnel, so as to answer readily to economic offerings, the process can also be the “ex

11、perience” of value carrier. Product marketing companies generally divide according to functional departments, such as brand manager, development personnel, rear-service personnel, etc. Service marketing companies gener

12、ally divide functional departments according to the contact with customers, for instance, a planning corporation will have a client manager, planning, advertising, and training departments. However, the form of experie

13、nce marketing enterprise is comparatively flexible, which is mainly because of the invisibility and uniqueness of experience. But no matter how to design organization, one premise is it must be favorable for the intera

14、ction with customers, for bringing the customers’ initiative into full play, for the formation of customers’ nice experience. 3.2.3 ?Internal training Enterprise provides customers with experience, the contact poin

15、t is employees. Enterprises to a great extent rely on employees' instant creation and transmission during experience. Employees’ performance has a great, direct influence on the overall experience of customers. No

16、matter how clear the experience subject is, or how perfect the experience design is, it can be greatly influenced or even wholly destroyed merely because of one inadvertence or pretermission of employees. Internal tr

17、aining is to make the enterprise staff fully integrated into the enterprise, reach high enterprise loyalty and satisfaction before providing customers with satisfactory service and experience, be protagonist together w

18、ith customers during the time of experience. Meanwhile, through training staff’s behaviors, enable them to behave on the basis of established requirements when creating experience for customers. 3.3 Guided by experien

19、ce, design, produce products and services The purpose of experience marketing is to experience, to leave a deep impression and memories to consumers, so during operation, should base on discovering and mastering custo

20、mers’ experience, integrate experience into products and services, put more consideration on the gain of consumers, more emphasis on the interaction with consumers and the master of consumers’ psychology. Only in this

21、way the designed experience process can be successful. 3.4 Experience needs to have a “theme” Experience needs to be given a theme, as the main idea of a passage, the main melody of a song, the experience design whi

22、ch is knocked together without a theme is considered tough to leave customers deep impression, can even cause backfired negative experience. Theme determination and production experience process are often intertwined

23、in no certain order. An enterprise should carefully select the theme and make it the guiding principle of experience design and transmission, combine products and services with every element and detail, an enterprise&#