2023年如何打造個(gè)人品牌

1、2023 年如何打造個(gè)人品牌 年如何打造個(gè)人品牌親愛(ài)的安妮：您最近有一篇專欄文章，談到了在工作中因害羞不敢大聲發(fā)言的問(wèn)題。我對(duì)這個(gè)話題很感興趣，因?yàn)槲业那闆r與文章有點(diǎn)類似。在有高層出席的會(huì)議上，我的上司總是搶先提出我的創(chuàng)意，而我自己根本沒(méi)有機(jī)會(huì)發(fā)言；而且，他在提出這些解決方案的時(shí)候，就好像都是他想出來(lái)的，對(duì)我卻只字不提。 一位朋友知道這件事后對(duì)我說(shuō)，我應(yīng)該“宣傳我的個(gè)人品牌” ，這樣公司和其他地方的人才會(huì)知道。我在自己所在的領(lǐng)域，即流

2、程簡(jiǎn)化和提高運(yùn)營(yíng)效率方面，已經(jīng)是專家。但要讓我自吹自擂，宣揚(yáng)自己曾經(jīng)做過(guò)的事情，有點(diǎn)難度。有沒(méi)有其他更巧妙的方式，能夠讓公司高層知道我所做出的貢獻(xiàn)呢（又不會(huì)讓我看起來(lái)是在批評(píng)上司竊取我的功勞） ，或者我就應(yīng)該這樣順其自然？——無(wú)名英雄 親愛(ài)的無(wú)名英雄：你朋友的建議非常明智。但在聽(tīng)從朋友的建議之前，你應(yīng)該了解什么才是個(gè)人品牌。與普遍存在的一種誤解不同，建立品牌與自我吹噓是完全不同的兩碼事。 凱倫?康發(fā)現(xiàn)：“人們一聽(tīng)到‘自我推銷’或‘自

3、我營(yíng)銷’這些詞，通常都會(huì)退縮，因?yàn)樗麄冋J(rèn)為這就是要自我吹噓，而他們并不想這么做。實(shí)際上，創(chuàng)建個(gè)人品牌是一識(shí)。” Dear Annie: I read your recent column on being too shy to speak up at work with interest, because my situation is kind of similar.I work for someone who keeps brin

4、ging up my ideas in meetings with senior management before I get the chance to speak; and he talks about these solutions I\'ve come up with as if they were his own, with no mention of me at all. A friend who has witn

5、eed this tells me I need to \“promote my personal brand\“ so that people in the company and elsewhere know that I\'ve become something of an expert in my area, which is streamlining procees and improving operational

6、efficiency.But it\'s really hard for me to blow my own horn and brag about what I\'ve done.Isn\'t there some other, more subtle way of letting higher-ups know what I\'ve contributed (without s

7、eeming to criticize my bo for swiping the credit), or should I just let it go? -- Unsung Hero Dear Unsung: Your friend is giving you smart advice.But before you can follow it, you need to understand exactly what a perso