從CCTV-10透視我國(guó)科教頻道的發(fā)展.pdf

1、重慶大學(xué)碩士學(xué)位論文從CCTV10透視我國(guó)科教頻道的發(fā)展姓名：劉竹筠申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：賈雯鶴20070420英文摘要ABSTRACTTheentertainmentvulgarizedthisisatpresentappearsinthetelevisiondomainonekindofexpensetidalcurrentandthetendencyInordertopeople‘entertainment’th

2、epleasantsensationgave叩therationalityseriously；Becausevulgarbiglineofitsaid‘10fIy“，‘“thickness”alreadyyieldedin“superficial”and‘thesimplification’Atentertainmentandvulgarpeople’Sestheticstandardfacesthedisassimilationthe

3、esthetichorizontalbitterexperiencereducesButthetelevision‘‘theentertainment“‘thevulgarization’forms‘thefield’graduallyby‘‰eedge’thetrend‘thecorehowmoldsonekindpositivelyunderthisformthehealthTVcultureexpensepatternThisis

4、wemustfacealsoisthequestionwhichthemassmediashouldponderTheCCTVIOchannelshouldthecountry‘“therelyonscienceandeducationtejuvenatethenation’theplantakeimprovethenationalqualityasallobjectiveappearstaketheeducationalscienti

5、ficandculturaltheme齬thecontentItperseveresthemoralethicsresponsibilitywhichthemediaoriginallymustundertake，shouldersbravelyeducatesthepopulacewithtoinherittheChinesenationtraditionalculturethesocialfunction；Manufacturesb

6、ytheexcellentprogram，richlyincludingtheknowledgeincludingthegoodtelevisionprogram，andpersisted‘educationmoralcharacterscientificqualityculturalpersonalstatus“channelspiritatHoweveriSsuchonedomestichasthemodelinChinatepre

7、sentthesignificancethescienceeducationchannel，whilegivesthesocietygivestheprofessionalltohavegreatsignificance，alsocallnotbutfacesome‘thedifficultposition’Incomenotgood，dreamofpublicproductandcommericaltelevisionthegreen

8、receptionofTVcontradictionTheseallmakeCCTVIOawkwardlynotalreadyCCTV二lm一HowdoesChinamosthaveagenerationofphenotypethescienceeducationchanneltobesupposedtodevelopHowshouldChinasscienceeducationchanneldevelopmentdevelopNodo

9、ubtisbesetwithdifficuRies，butstillcouldnotchangethescienceeducationchannelsuddenappearanceofanewforce‘potentialofthespark“ThisarticletakeCCTVIOastheclassicalcaseunscramblesin0111“countryscienceeducationchanneldevelopingp