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1、Unit1 Unit1 An Image or a Mirage? There is a distinct difference between a winning image and a mirage. A mirage is an illusion, and in your quest for a winning image, you must be capable of identifying
2、 such mirages. One of the common misread images stems from what people think about eye contact. How many times have you heard, “You can tell he’s an honest man because he looks you straight in the eye.” Evidently, man
3、y people must believe that a dishonest man feels so ashamed that he’s not telling the truth that he can’t even face them directly. But what about an honest individual who is too shy to look straight at you? Furthermor
4、e, a good can artist knows that many people judge integrity by the way one looks at them, so he deliberately includes eye contact in his act. Because you can’t count on eye contact as an infallible test, you sho
5、uld never use it to evaluate another person’s honesty. Nonetheless, since most people do judge others by this criterion, be sure that you always look them squarely in the eye. Evaluating a man’s honesty by the way h
6、e looks at you makes no more sense than judging his integrity by the way your dog or cat reacts to him. Yet how many times have you heard a dog’s master say, “That’s interesting — Thor doesn’t take to strangers very o
7、ften. He’s a good judge of human nature, and the fact that he’s friendly with you tells me some good things about you.” Once when I was in the home of a m prospect, his cat, Tiger, took such a liking to me that he sat
8、 on my shoulder during my entire sales presentation. When I was finished, my prospect’s wife said, “Mr. Shook, Tiger only does that with members of our immediate family. You must be a very honest person for her to be
9、so friendly to you.” The truth of the matter was that I refrained from pushing the cat off because I was afraid she’d rip my suit or scratch my eyes out. However, I replied, “Yes, ma’am, Tiger obviously has some kind
10、of instinct that enables her to accurately judge humans. She sure is a good judge of character.” Even though Tiger happened to be right in my case, I personally put very little faith in an animal’s instinctual abilit
11、y to judge people. I’d say his reactions have more to do with odors and body movement. Some people judge another person by the way he or she shakes hands. A good, strong grip represents character, while a “dead fish”
12、handshake! is a bad sign. 1, too, dislike the flabby handshake with no life to it, but I am careful not m to use it as a basis for judging an individual. Again, it’s too easy for a con artist to put a hearty handshake
13、 into his act. Though you should give a firm handshake so you’ll immediately create a good After many years of interviewing and hiring salesmen, I have reached the conclusion that the man with the glib tongue doesn’t n
14、ecessarily become the top producer. Though there is a definite advantage in having a “natural” selling personality, more often than not the salesman with good working habits, proper motivation, and commitment is the o
15、ne who becomes the best in his company. Too often, the sales manager who hires salesmen simply because of their extroverted and flamboyant personalities will have a high turnover. Another influencing factor is the eff
16、ect produced on the listener by the sound of a name. At some time or another, we’ve all been guilty of hastily forming an unwarranted opinion when we hear a “winning name” as opposed to a “l(fā)osing” one. Hollywood recog
17、nized this fact long ago when the studios began changing the stars’ real names. One of my favorite movie lines is James Bond’s response to Pussy Galore’, the heroine in the movie Goldfinger. Meeting her for the first
18、time, he can only exclaim, “I must be dreaming!” Had her name been Harriett Finkelstein, the audience would never have been able to appreciate one of the screen’s all-time great names! Yet, no matter how great a name
19、is, using it as a criterion in evaluating character is just as illogical as determining a person’s value by a handshake. The beautiful, sexy redhead isn’t always the best bed partner, nor is the big, strong man, whom
20、we usually expect to be the hero, always braver than the small, frail man on the battlefield. Likewise, there is no sound reason for believing that the out-of-town attorney or consultant is any more of an expert than
21、the local man. Just because your dentist has to book you six months in advance does not automatically mean that he does the best root-canal work. Nor will the insurance agent who drives a Mercedes’ necessarily gi
22、ve you better service than the agent who drives a Ford sedan. Having to go through a main switchboard, a receptionist, and a private secretary before you get to speak with your attorney is no indication of his legal a
23、bilities. I also hope you don’t withdraw all your savings from Fourth Bank and deposit them with Third Bank just because their new home office building is several stories taller. It is equally unreasonable to assume t
24、hat a hospital-clean restaurant serves the best food. True, all these factors are nice window dressing, and they shouldn’t be completely ignored, but other more important factors must be considered before you make any
25、 final decisions about those with whom you’ll do business. Many images are only mirages that we have been conditioned to accept as the real thing. So don’t be fooled the next time somebody tells you that Truman Blue i
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