基于數(shù)據(jù)挖掘?qū)崿F(xiàn)中國(guó)電信精確化營(yíng)銷的探討.pdf

1、基于數(shù)據(jù)挖掘?qū)崿F(xiàn)中國(guó)電信精確化營(yíng)銷的探討㈣專業(yè)蛀名工作單位指導(dǎo)教師完成口期管理學(xué)院高級(jí)蕾理^員工商管理撬岳蘇州電信丹公司墮壁羔墼垂2005年11月3日摯啵，火位靜一攀橇S03E025193姚岳基于數(shù)據(jù)挖掘?qū)崿F(xiàn)中國(guó)電信精確化營(yíng)銷的探討AbstractAftertheagesofreorganizationandthereformation，theChinatelecommarketentersintoabattleoffiercecomp

2、etition，Lackingoftheeffectivemeasuresindecision—making，thepresentmarketingwhichpursuesonlyshortrunprofit，hasfailedtomeetthechangingandthechallengingsituation，and，along—termsteadyandhealthybusinessgrowthissomehowincumberT

3、hethesisismainlyfocusedontheprecisemarketingItdepictshowthetelecomoperatorscapitalizetheirmassiveyetsophisticateddatabasestoextractdatainrelevant，howtheyperformthedetailedmarketingsegmentation，screenouttargetedclientsand

4、thenconstitutepertinentmarketingcampaigntosustainthecompetitiveadvantagesandstablecapabilityThethesisismainlycomposedof3sectionsThefirstsectiondescribesthebackgroundoftheprecisemarketingtendencyintelecomindustryfrombotha

5、spectsoftheglobalandlocalindustrysituationInthispart，fiercecompetitionandtheissuesenterprisesencounteredsettherationaleforsuchprecisiontendencythereforealsoexplainstheaimandtheurgencytoputforwardmoreadvancedmarketingthe2

6、“opartintroducesthetheoreticframeworkondataminingbasedprecisemarketingThissectioncontainsthedefinitionofprecisemarketing，guidingprinciplesandkeypartsoftheoperationalchain，Besides，there’sadetaileddescriptionondatarnilling

7、，whichcoversitsprinciples，guideline，generalmethodsandtheprocessesBasingontheprevioussectionsandtheexperiencegainedfromselfparticipation，theauthorexpatiatedtheprocessandthestepstotakeouttheprecisemarketing，hencethesummary

8、andadviceforfollowupsaregivenatthefinalpartTheoriginalityofthethesisliesbehind：I)Thevariousrealtimecaseswhichtheauthorwascompletelyinvolvedin，andtheabundantdatawhichareauthenticandprecise2)Theintegrityoftheprecisemarketi

9、ng，stretchingfromthedata—miningtothetacticmarketing3)Theperformingprinciplesoneachkey，pointstep，basingontheexperienceandlessonsacquiredfromthepastimplementationAsthemarketisheadingforanevenmorechallengingandchangingperio