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1、隨著商業(yè)全球化的不斷推進,許多國內(nèi)企業(yè)有著從國外引進產(chǎn)品或服務(wù)的需求。產(chǎn)品一經(jīng)引進,語言的本地化工作就勢在必行。本文作者有幸參與翻譯了國內(nèi)某知名咨詢公司所引入課程的市場營銷材料。由于此類材料最終將直面合作客戶,影響著銷售業(yè)績及公司形象,所以對于譯者來說,具有一定的挑戰(zhàn)性。為總結(jié)此次項目的經(jīng)驗以及市場營銷材料的翻譯心得,作者從自己完成的譯稿中選取了五篇調(diào)研報告及兩篇行業(yè)案例,以功能對等翻譯準則及功能翻譯理論作為指導(dǎo),從語言的本土化、商業(yè)化
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