移動(dòng)互聯(lián)時(shí)代招商銀行個(gè)人手機(jī)銀行營銷策略研究.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文移動(dòng)互聯(lián)時(shí)代招商銀行個(gè)人手機(jī)銀行營銷策略研究姓名：黃姍姍申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理碩士指導(dǎo)教師：高充彥201103AbstractWiththetortuousdevelopmentinlastdecadeandthepopularizationof3GtechnologyandSmartphones，suchasiPhoneandAndroid，theMobileInternetranintoanew

2、erain2010TIliSbrand—newmovementbringwiththerenovationofMobilebankingBankswouldinevitablycompeteforthemobilebankingbusiness，whichhavebeenimmergingasanewserviceaswellasachannelBasedontherelatedtheoriesofmodemmarketing，mana

3、gementandfinance，thispaperfoCUSonthedevelopmentofpersonalmobilebankingserviceofChinaMerchantsBank(CMB)ItidentifiesthemarketingenvironmentofCMBmobilebankingservice，thoroughlyanalyzesthemarketingstrategywimPESTandSWo重Theco

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