B2C市場中價格和價格離散的實證研究.pdf

1、江蘇科技大學(xué)碩士學(xué)位論文B2C市場中價格和價格離散的實證研究姓名：陳曦申請學(xué)位級別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：孫玲芳201012AbstractIIAbstractBasedontheintertechnologyitisgenerallyacceptedthateeonomieswillleadtofrictionfreecommerce.Accdingtothishypothesisitcanbededucedthatthe

2、pricelevelpricedispersionwillbelowerinecommercemarket.BesidesmemetraditionalretailersnoticedtheimptanceofecommerceparticipateintheB2Cecommercemarket.WecalledtheretailerswhoengagedinbothonlineofflinechannelsasMultiChannel

3、Retailers(MCRs)thoseonlyhaveonlinechannelsaspureonlineretailers(Dotcoms).IndertotestthehypothesisoffrictionfreecommerceasimplewayisthatwecollectthepricedataofMCRs’Dotcoms’thenusingstatisticalmethodstocomparethepricelevel

4、pricedispersionbetweenthetwokindsofretails.Thispapercombinedtheymodelempiricalstudytotesttheabovededuction.Themajcontentsconclusionsareshowedasfollows:FirstthepaperintendstheHotellingmodelusesthismodeltoanalyzethecompeti

5、tion.Theanalysisconductstheequilibriumpriceprofitsoftworetailers.Bycomparingthepriceprofitsitcanbeconducedthatconsumers’partialnessthecosthaveagreateffectonthepricingpricedispersionbetweenretailers.Secondwecollectedtotal

6、ly7440pricedatain16sessionftheempiricalstudytheconclusionshowthatDotcoms’pricelevelislowerthanMCRs’Dotcoms’pricedispersionlevelishigherthanMCRs’.Thepricedispersionwillcontinueexisting.Thirdtimeeffecttwokindsofretailerson

7、therepricingstrategy.Bothofthemhaveobviously“festivaleffect”.Lastthepaperalsomadeacontraststudybetweenhighvaluegoodslowvaluegoods.Theresultsshowedthatthehighvaluegoods’declinerangeisbroaderthanthelowvaluegoods’thehighval