媒介融合背景下我國出版集團產(chǎn)業(yè)價值鏈構建研究.pdf

1、中國科學技術大學碩士學位論文媒介融合背景下我國出版集團產(chǎn)業(yè)價值鏈構建研究姓名：沈菲菲申請學位級別：碩士專業(yè)：傳播學指導教師：湯書昆20100601Abstract一一——————●_—————————————————————————_——————————————————————————————一ABSTRACTThetraditionalindustrialvaluechainofChinapublishinggrouphasgradu

2、allylostitsedgeundertheimpactofmediaconvergenceTheentirepublishingindustryisfacingchallengesoftransitiontodigitalpublishingMeanwhile，thedevelopmentQfChinapublishinggroupisstillinallexploratorystage，SOitstillfacesbigchall

3、engestomakeitselfmuchstrongerFromthetheoryofvaluechain，thisarticlefirstdefinestheconceptsofvaluechain，industrialchainandindustrialvaluechain，thenitintroducescharacteristicsanditskeypointsofindustrialvaluechain，afterthat，

4、itsummarizesthedevelopmentofChina’SpublishingindustryanditsindustryvaluechainInthesecondpart，thisarticlemainlyanalyseskeysectorsofpublishinggroupvaluechainwithvaluechainanalysis，andhowtheygaincompetitiveadvantagesbasedon

5、thesekeysectorsFinallylearningfromthedevelopmentofdomesticandoverseaslargepublishinggroups，thisarticlesummarizesfourbasicpatternsofpublishingindustryvaluechain’SconstructionThethirdpartintroducestheconceptsofmediaconverg

6、ence，describesthelinksbetweenmediaconvergenceandconstructionofindustryvaluechainItpointsouttheinvariablychangeofindustrialvaluechainoftraditionalpublishinggroupThencomprehensivelyexpositiontheprocessofreconstructionofpub

7、lishingindustryvaluechainfromthesidesofdistributionchannel，digitalpublishing，andreadingterminalAttheendofthisarticle，takingNorthUnitedPublishing&MediaGroupandAnhuiPublishingGroupasanexample，itanalyzesbasicvaluesystemandi

8、ndustrialvaluechainevolutionofthesetwocompanieswithcomparativemethodologyMeanwhile，withtheanalysisoftwocompanies’annualreportof2008and2009，theauthorputforwardherownthoughtsandsuggestionsonadvantageousresourcesintegration