30617.上海東方傳媒集團(tuán)技術(shù)創(chuàng)新管理分析

1、目錄摘要................……，…，…，..……，，…，…，，，，.…，…1Abstract.........……，.......................................……2弓!言......................................................……4第一章技術(shù)創(chuàng)新和技術(shù)創(chuàng)新管理綜述.............................……7第一節(jié)技術(shù)

2、創(chuàng)新，，...……7第二節(jié)技術(shù)創(chuàng)新管理...........……10第二章上海東方傳媒集團(tuán)的發(fā)展和技術(shù)創(chuàng)新概況..……，.........……12第一節(jié)上海東方傳媒集團(tuán)簡介，……12第二節(jié)上海東方傳媒集團(tuán)的發(fā)展，……14第三節(jié)上海東方傳媒集團(tuán)技術(shù)創(chuàng)新概況……16第三章上海東方傳媒集團(tuán)技術(shù)創(chuàng)新的戰(zhàn)略選擇....................……18第一節(jié)相關(guān)基礎(chǔ)理論的闡述‘……18第二節(jié)SMG技術(shù)創(chuàng)新戰(zhàn)略的選擇依據(jù)……20第三節(jié)SMG的

3、技術(shù)創(chuàng)新戰(zhàn)略—自主創(chuàng)新戰(zhàn)略……24第四章上海東方傳媒集團(tuán)技術(shù)創(chuàng)新戰(zhàn)略的實(shí)施.....................……32第一節(jié)SMG技術(shù)創(chuàng)新戰(zhàn)略實(shí)施的目標(biāo)……犯第二節(jié)SMG技術(shù)創(chuàng)新面臨的問題……33第三節(jié)SMG自主創(chuàng)新戰(zhàn)略的實(shí)施，……34第四節(jié)SMG技術(shù)創(chuàng)新管理案例分析—BeSTV百視通……40第五章上海東方傳媒集團(tuán)技術(shù)創(chuàng)新能力的提升....................……42第一節(jié)SMG技術(shù)創(chuàng)新戰(zhàn)略的效果評價(jià)，，……42第二節(jié)

4、提高SMG技術(shù)創(chuàng)新能力的途徑……44第六章綜述..................................................……46參考文獻(xiàn)...……、二、................................……，.……48致謝二，......................................................……50AbstraetInnovation15managemen

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