移動(dòng)媒體業(yè)務(wù)的競(jìng)爭(zhēng)戰(zhàn)略和商業(yè)模式研究——以深圳掌媒科技有限公司為例.pdf

1、中山大學(xué)碩士學(xué)位論文移動(dòng)媒體業(yè)務(wù)的競(jìng)爭(zhēng)戰(zhàn)略和商業(yè)模式研究——以深圳掌媒科技有限公司為例姓名：柴滿申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：李新春20080531Studyaboutcompetitionstrategyandbusinessmodelofmobilemediabusiness一一basedoncaseanalysisofShenzhenPalmMediaScienceandTechnologyCo，LtdMa

2、jor：ExecutiVeMasterOfBusinessAdministrationNarne：ChaiManSupervisor：ProfessorxinchunLiABSTRACTThecomillgof3GtiInesaIldperfectionoftecllIl0109yandoperationInodegiVebinhtomobilemediawithmobilephoneasitsIIlaillvectorMobileme

3、diaisakmdofvalue—addedtelecomsen，icebaSedonpersonalmobiledigitalprocess誼gtermiIlalsandwirelessd追italcom砌llicatioIlStecllllology，isalsooutcomeofthecombillationofthelatestvalueaddedtelecomservice觚dtrad“ionalInediaTlleeme唱e

4、nceaIldhighspleeddeVelopmentofpalmmobilemediahaspresentedac11allengefortraditionalmedia，andIIleantimeitneedsthesupponoftheo夠Tllisrequiresde印uIlderstarldiIlgaIlde)【ploreaboutpalIIlmobilemediaT1legoalsoftllisstudy沁ludea姐ly

5、sisandStudyofthelnobilemedia’sfeatures，Statusalld觸urede、，elopmem，eXploreaboutbusiIlessmodelsandcompet“iVestrategiesofmobilemedia，caseamlysisaboutShellzhcnPalmMediaScienceandTechnologyCo，Ltd，and緬allyconCludedevelop脒Intstr

6、ate舒ofpalmmobilemediaandproVidedecisionmal【iIlg如ritsdeVelopmentAtthesamet婦e，thisstudyproVidesiIlferenceforexperts，sChoks鋤diIlduSt巧colleaguescariI培aboutthedevelopmentofmobileInediaKeywords：MobileMedia，CoI叩etitionStrategy，