我國旅游景區(qū)品牌建設研究.pdf

1、yi【j3上817學昏2—004—070至啞掰級筮jL分類號：一—墮蘭G——學校代碼：——』!i羔!一一四，『|師范大學碩士學位論文我國旅游景區(qū)品牌建設研究王日日培養(yǎng)單位四刖垃菹丕堂速避堂瞳指導教師一刻蓬蠶職稱塑攫研究方向——監(jiān)搓金些箜理——一論文完成日期一2Q女2一一笪生一旦一乙一且一ResearchintoConstructionofBrandsinChina’STouristSpotsPostgraduate：WangUSuper

2、visor：LiuPengchunThebrandsoftouristspotsarenotstationaryorfixedbutcloselyrelatedtotheproductsoftouristspotsAnytourismproductthatputinthemarketcannotkeepinsteadyandsustainabledevelopmentncya∞likelytobereplacedorinfluenced

3、bynewmothersimilartourismproductsThereforeitisessentislforthemanagersofthetourismspotstoworkoutappropriatestrategiesofdevelopmentandmarketingdevelop11CWtourismproductstoachi翻cethefarresehingdevelopmentundertheguidanceoft

4、helifecycletheoryoftourismproductsandaccordingtothetrendanddemandofchangesjntourismmarketneedsOnthebasisofrelativetheories，thispapermakesananalysisoftbeconstructionofbrandconstructionintouristspotsincombinationwithc瞄鶴Iti

5、sdevidedintothrechaptersChapterOne，itdefinesmainconceptsandrelativetheories，suchastourismproduct，tourismproductlifecycletheorytouristspotimageeteChapterTwo，itintroduc燃thedevelopmentphaseofChinastourismspotbrandsanalyzest

6、heproblemsconcernedwithtourismbrandconstructionandtheirn爆0UrCCSChapter1抵c，itcomesup砸thsolutionstothepeaodicalconstructionoftourismbrandslikeerection，spreadlllaiutenanccandinnovationereKeywords=touristspottourismproductto