戰(zhàn)略轉(zhuǎn)型下的企業(yè)績效管理研究——A熱電公司績效管理案例分析.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文戰(zhàn)略轉(zhuǎn)型下的企業(yè)績效管理研究——A熱電公司績效管理案例分析姓名：王曉東申請學(xué)位級(jí)別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：馬春光20040601ABSTRACTWiththecentinuousdevelopmentandimprovementoftheeconomicmarketinourcountrysomepublicutilityindustriescharacteristicofmonopolypo

2、sitionhavebeenbrokenstepbystep，facingthessiilekeencompetitionandtheopeningandever—changingmarketHowever，duetotheprotectionofnationalpolicyandthedominatingcompetitivepositionresultedfromthepre—emptiveeffecttheseindustries

3、arestillhavinglargeprofitsandhavingastrongappealtothepublicHow如seizetheopportunityandmakeful1useofthenationalpolicy，atthesaJiletimetotightenuptheinternalmanagement，becomesthemostimportanttaskforcompaniesintheseindustries

4、Thispaper，withthebackgroundoftheHeatandPowerPlantAasacaseforillustration，analysestheexternalenvironmentofthecompany，includingthemacro—environmentandthecompetitiveenvironmentOnthebasiSoftheseanalysiS，theauthorpointsouttha

5、tthiScompanymusttransformfromproduction—orientedintomarket—orientedenterpriseSincethetransformationofstrategyreflectingintheperformancemanagement，theauthorunderthenewstrategicframework，analyzestheproblemsofthemanagementa

6、ndputsforwardsomeimprovementmeasuresThispaperisdividedintothreechaptersThefirstoneisengagedinanalyzingthewholeenvironmentoftheheatandpowerplant，basedonwhich，theauthorfurtheranalyzesthecompetitiveenvironmentoftheHeatandPo

7、werPlantAbyUSingthe5forcesmodelofindustrialstructureadvocatedbyprofessorPorterfromtheHarvardBusinessSch001ThesecondchaptersummariessometheoriesoftheperformancemanagementprevailingbothathomeandabroadInaddition，thiSchapter

8、focusesonathoroughinvestigationinthestatusquoandthepresentproblemsintheperformancemanagementofthecompanyInthethirdchapterofthepaper，theauthorputsforwardthepracticalcountermeasuresonhowtoimprovetheleveloftheperformanceman