東方國旅股份有限公司戰(zhàn)略研究.pdf

1、西南交通大學碩士學位論文東方國旅股份有限公司戰(zhàn)略研究姓名：朱宇寧申請學位級別：碩士專業(yè)：工商管理（MBA）指導教師：王成璋20040501西南交通大學碩士研究生學位論文第1I頁ABSTRACTStrategicthought，existsfromoldtimestothemodem，butifisnotuntilthefiftiesofthe20thcenturythmitwastransplantedtotheoperationint

2、hefieldOfindustrialandcommercialenterprisesTodayisaworldofeconomicglobalization，ifaenterpriseswantstowin，itmustputstrategyonthefirstplace，anenterpriseswithoutstrategywilldriRfromplacetoplacejustlikevagabond，enterprisesca

3、ntachievesuccessunlessdependingonstrategyComparedwithdevelopedcountrytheChineseto讞stindustrystartsinarelativelylatestageWiththeeverdeepeningofreformandopeningup，aswellassustainedandrapiddevelopmentofChina’Seconomy，thetou

4、ristindustryofChinadevelopsvigorouslytoo，differenttypesoftouristenterprisesbecomemoreandmore，thecompetitionofthet01】ristmarketisfiercedaybydayFurthermore，ChinahasalreadyjoinedWTO，thetouristmarketisopeningprogressively，th

5、eadvantagescharacteristicsofforeigntravelagency，suchasconcept，management，network，fund，humanresouces，etc，willbringenormousimpacttothedomestictravelagency111etravelagencyofChinamustpayattentiontomanagementstrategyofenterpr

6、ise’S，implementstrategicmanagement，onthiscondition，theycouldcompetewiththeforeignlarge—scaletravelinggroupandgainanupperhandinthefiercemarketcompetition，onlyinthiswaycouldtheybecomestrongandbiggertealizesustainabledevelo

7、pment，basedontoday’Sgoodmacrocconomicsituationandmarketeconomycondition111epaperinvestigatesChinatraveltradeanttaketheOrientalNationalTravelAgencyasallexample，haveaoptionalapplicationtothestrategicmanagementsystemtheoryc

8、onductsaIlobjective，detailedanalysis，studyandverificationregardingexternalenvironmentconditionandinternalresourceandabilitydrawanconclusionthatthedevelopmentstrategycanreplacethecomprehensivestrategywhichsuitstheenterpri