河北龍飛集團公司經(jīng)營戰(zhàn)略研究.pdf

1、天津大學碩士學位論文河北龍飛集團公司經(jīng)營戰(zhàn)略研究姓名：宋伯生申請學位級別：碩士專業(yè)：工商管理指導教師：韓文秀2001.11.1天津大學MBA論文AbstractHebeiBaodingLongfeiGroupCo，Ltdisalargeprivateenterpriseofdairybreeding、milkprocessingandmarketingAtfirst，thethesissystemicallyprobesintothec

2、ompanymanagementanddevelopmentstrategyThemainaimofresearchingmanagingstrategyofthecompanyistesearchandworkoutpracticablemanagementanddevelopmentstrategyTheresearchingflssumesthemostimportanttheoreticalmeaningandrealityme

3、aningforitsexistence，developmentandraisingthemanagementlevelandtheabilityofmarketcompetitionItanalyzestheextemaienvironmentfacedbythecompanyfromthefollowingfiveaspects：politicsandlawsocialculture，economytechnologyandcomp

4、etition，andfindsoutopportunitiesthatmaybenefitthecompanyandthreatsthatshouldbeavoidedThen，fromthepresentstateofthecompanyresource，finance，marketing，managementandorganizationalstructure，itthoroughlyanalyzestheinternalcond

5、itionsofthecompanyandfindsoutthecompanystrengthsandweaknessesItUSeSthemethodsofEFEmarx，IFEmatrixandSWOTanalysistomatchandevaluatetheopportunities，threats，strengthsandweaknessesexistinginthecriticalintemalandextemalenviro

6、nment，andraisesninemanagingstrategyalternativesforthecompanyAtlast，byusingQSPMmethod，nfiguresoutthecomprehensiveoperationalstrategywhichemphasizesfocusdiversificationanddelenseByusingtheQSPMmethodtomatchandevaluatetheexi

7、stingprogramsThecompanyhasdeterminedthatitshouldadopttheproduction，strategymarketstrategyandintegrationstrategyAndithasmadeoutactingmemuresofmanagementstrategyKeywords：MiaoshidairyEnvironmentanalysis，F(xiàn)actorevaluation，Man