麗江旅游節(jié)慶市場化優(yōu)化思路和措施

1、I目錄摘要......................................................................................................................................IIIIIIABSTRACTABSTRACT...........................................................

2、.......................................................................IVIV一、旅游節(jié)慶概述一、旅游節(jié)慶概述....................................................................................................................1（一）節(jié)慶和旅游節(jié)慶的概

3、念..............................................1（二）旅游節(jié)慶市場化的緣由..............................................1（三）旅游節(jié)慶市場化運作成功與否的衡量..................................2二、麗江旅游節(jié)慶市場化運作的現(xiàn)狀二、麗江旅游節(jié)慶市場化運作的現(xiàn)狀..........................

4、..........................................................3（一）麗江旅游節(jié)慶市場化運作的基礎條件分析..............................3（二）麗江旅游節(jié)慶活動的開發(fā)現(xiàn)狀及其運作模式............................7（三）目前麗江旅游節(jié)慶市場化運作帶來的效益和影響........................9三、目前麗江旅游節(jié)

5、慶市場化運作存在的主要問題三、目前麗江旅游節(jié)慶市場化運作存在的主要問題..........................................................1010（一）對旅游節(jié)慶活動管理和促銷存在不足.................................10（二）在體制和主體上存在缺陷，真正實現(xiàn)由企業(yè)獨立主辦的節(jié)慶為數(shù)不多.....10（三）缺乏精于策劃運作旅游節(jié)慶活動的本土人才隊伍.....

6、..................11（四）旅游節(jié)慶相關行業(yè)的管理和服務水平還有提升的空間...................11（五）精品節(jié)慶項目需進一步培育，國際性、參與性需進一步增強.............11四、優(yōu)化麗江旅游節(jié)慶市場化運作四、優(yōu)化麗江旅游節(jié)慶市場化運作...............................................................................

7、.......1212（一）優(yōu)化麗江旅游節(jié)慶市場化運作的基本思路.............................12（二）優(yōu)化麗江旅游節(jié)慶市場化運作的具體措施.............................14參考文獻參考文獻.................................................................................................

8、.................................1717致謝........................................................................................................................................1818IIIABSTRACTEventsganizedthemainpurposeist

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10、softheinfrastructureofthemarket.Thattheexistingmodeofoperationofthemarketundertheexistingproblemsputfwardideasoptimizationofspecificmeasuresareasonableconstructionofanewmarketientedmodeofoperationwithaviewtocontributingt

11、owardstheLijiangTourismEventshighqualitycosteffectivesustaineddevelopmentinthedirection.WithregardtotourismasoneoftheleadingindustriesinLijiangCitywithrichtourismresourcesaseriesoffestiveeventsontourisminparticularshowst

12、hatitsimptantpracticalsignificance.AdoptmarketientedmodeofoperationcontinuallyenhancethelevelofmarketientedoperationoptimizingtheoperationofthemarketLijiangtourismfestivalisanimptantdirectionofdevelopment.ThePaperisdivid

13、edintofourParts:First:theconceptoffestivaltourismfestivalthetourismfestivalmarketiginstheeticalbasisoftheanalysispointedoutthatthetouristfestivalsofthemarketsuccessoftheoperationofthemeasure.Second:theanalysisofthequesti

14、onsofthenowadaystourismfestivalsinLijiang.Third:theanalysisaboutfocusonthecurrentmarketientedtourismfestivalsintheoperationofthemainproblemsinLijiang.Last:thebasicideasinitiativestooptimizingofLijiangtourismfestivalsofth