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1、復(fù)旦大學(xué)碩士學(xué)位論文聯(lián)合利華公司產(chǎn)品創(chuàng)新體系研究—以“力士浴露”產(chǎn)品創(chuàng)新為例姓名:李海峰申請(qǐng)學(xué)位級(jí)別:碩士專業(yè):市場(chǎng)營(yíng)銷指導(dǎo)教師:許曉明2001.11.199M085拿海峰聯(lián)龠利華公司產(chǎn)晶創(chuàng)新體系研究一““/J士淆露”產(chǎn)妯創(chuàng)新為例ABSTRACTThemaintopiCforthiSdocumentiSproductinnovationProductinnovatior]isthekeyissuetoguaranteethepersis

2、tentdevelepmentforthecorporationHowever,therealSituationthathappened1nmanycorporations,especiallyduringmostoftheStateOwnedEnterprisesiStheOUtoforderandrandominnovationTheinnovatjonsystemhasnotbeencreatedcorrectlyand1acko

3、f’theeffiCiencymanagementThiShasdamagedthecompeteabilityofthecorporationwithininternationa]competitionThroughtheintroductionofUnilever’Sinnovatjonsystemandinnovationprocessthedocumentexplainhowtheproductinnovationsystemi

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