大專電子商務(wù)畢業(yè)論文

1、四川綿陽(yáng)創(chuàng)業(yè)學(xué)院畢業(yè)綜合實(shí)踐報(bào)告（畢業(yè)論文）專業(yè)：電子商務(wù)班級(jí)：姓名：學(xué)號(hào)：指導(dǎo)教師：2008年月日II目錄摘要引言...................................................................................................................................................1一、我國(guó)中小企業(yè)發(fā)展電子商務(wù)

2、的現(xiàn)狀.......................................................................................2（一）中小企業(yè)與電子商務(wù)的關(guān)系...........................................................................................2（二）中小企業(yè)使用電子商務(wù)的好處......

3、.................................................................................2（三）我國(guó)中小企業(yè)企業(yè)應(yīng)用電子商務(wù)的現(xiàn)狀.......................................................................4二、目前中小企業(yè)應(yīng)用電子商務(wù)過(guò)程中存在的問(wèn)題........................

4、...........................................7（一）競(jìng)爭(zhēng)意識(shí)不強(qiáng)，思想認(rèn)識(shí)摸糊.......................................................................................7（二）上網(wǎng)企業(yè)數(shù)量少，分布不均勻........................................................

5、...............................7（三）產(chǎn)品種類少，目簽花四小...............................................................................................7（四）網(wǎng)絡(luò)利用率差，營(yíng)銷方式單一..............................................................

6、.........................7（五）社會(huì)化配送滯后，商品流通不暢...................................................................................7（六）網(wǎng)上支付安全機(jī)制和配送法規(guī)不健全..........................................................................

7、.7（七）電子商務(wù)與物流...............................................................................................................8（八）中小企業(yè)資金問(wèn)題.....................................................................................

8、......................8三、中小企業(yè)電子商務(wù)(EC)的發(fā)展策略.......................................................................................9（一）擬定中小企業(yè)實(shí)施電子商務(wù)和總體規(guī)劃......................................................................

9、.9（二）做好目標(biāo)市場(chǎng)定位把握最佳時(shí)機(jī)...............................................................................9（三）加強(qiáng)同站記外與推廣，建立良好的企業(yè)形象...........................................................10（四）選擇最佳的配送及支付結(jié)算方式降低職務(wù)成本的風(fēng)險(xiǎn)............

10、.................................10（五）建立高效信息收集系統(tǒng)，優(yōu)化資源配置.....................................................................10（六）提供優(yōu)質(zhì)服務(wù)系統(tǒng)，建立穩(wěn)定的顧客群.....................................................................10四、對(duì)

11、中小企業(yè)使用電子商務(wù)提出的對(duì)策建議.........................................................................12（一）中國(guó)政府應(yīng)加快推進(jìn)《中國(guó)電子商務(wù)政策框架》以及相關(guān)的政策.........................12（二）我國(guó)急需建立一套完備的信用體系....................................................

12、.........................12（三）充分發(fā)揮行業(yè)協(xié)會(huì)的作用。.........................................................................................12（四）確認(rèn)交易方的身份............................................................................