市場營銷精細化管理全案

1、1弗布克精細化管理全案系列市場營銷精細化管理全案市場營銷精細化管理全案（第2版）目錄第1章市場營銷職能機構(gòu)設(shè)置精細化管理................................................................................511市場營銷各職能部門崗位設(shè)置................................................................

2、....................5111市場部崗位設(shè)置..............................................................................................5112銷售部崗位設(shè)置....................................................................................

3、..........6113企劃部崗位設(shè)置..............................................................................................6114促銷部崗位設(shè)置..............................................................................................

4、7115客服部崗位設(shè)置..............................................................................................7116廣告部崗位設(shè)置..............................................................................................8117品牌部崗位設(shè)

5、置..............................................................................................8118大客戶部崗位設(shè)置..........................................................................................912各職能部門經(jīng)理級別崗位職責.......

6、.............................................................................9121市場部經(jīng)理崗位職責......................................................................................9122銷售部經(jīng)理崗位職責...............................

7、.....................................................10123客戶部經(jīng)理崗位職責....................................................................................11124大客戶部經(jīng)理崗位職責......................................................

8、..........................12125銷售辦事處主任崗位職責............................................................................1413各職能部門主管級別崗位職責..................................................................................151

9、31市場公關(guān)主管崗位職責................................................................................15132促銷培訓主管崗位職責................................................................................16133客戶開發(fā)主管崗位職責..................

10、..............................................................17134客戶投訴主管崗位職責................................................................................18135售后服務主管崗位職責................................................

11、................................19136呼叫中心主管崗位職責................................................................................20137電子商務主管崗位職責..............................................................................

12、..21138電話銷售主管崗位職責................................................................................223421危機公關(guān)處理方案......................................................................................100422新聞發(fā)布會實施方案........

13、..........................................................................103第5章產(chǎn)品上市精細化管理....................................................................................................10851新產(chǎn)品上市工作制度.................

14、...............................................................................108511市場細分管理規(guī)定......................................................................................108512產(chǎn)品組合管理辦法...........................

15、...........................................................111513產(chǎn)品包裝管理辦法......................................................................................11452新產(chǎn)品上市設(shè)計方案...............................................

16、.................................................116521目標市場選擇方案......................................................................................116522新產(chǎn)品定價指導方案........................................................

17、..........................120523新產(chǎn)品上市定價方案..................................................................................121524新產(chǎn)品上市發(fā)布會策劃方案......................................................................122第6章廣告執(zhí)

18、行精細化管理....................................................................................................12661營銷廣告執(zhí)行制度....................................................................................................1

19、26611廣告宣傳管理制度......................................................................................126612廣告費用管理制度......................................................................................13062廣告執(zhí)行管理方案........

20、............................................................................................134621廣告計劃書編寫方案..................................................................................134622廣告效果調(diào)查評估方案...............

21、...............................................................138第7章促銷精細化管理............................................................................................................14271促銷工作制度.........................

22、...................................................................................142711促銷活動管理規(guī)定......................................................................................142712促銷現(xiàn)場管理細則.......................

23、...............................................................145713促銷人員管理規(guī)定......................................................................................14772促銷方案設(shè)計..............................................

24、..............................................................150721產(chǎn)品年度促銷方案......................................................................................150722消費者年度促銷計劃...........................................

25、.......................................153723經(jīng)銷商年度促銷計劃..................................................................................155724賣場節(jié)假日促銷方案.....................................................................

26、.............159第8章銷售精細化管理............................................................................................................16581銷售工作制度...........................................................................

27、.................................165811電話銷售管理制度......................................................................................165812銷售費用控制細則.........................................................................

28、.............16682銷售方案設(shè)計............................................................................................................168821銷售回款日報表...........................................................................

29、...............168822銷售款項催收函..........................................................................................16983銷售合同范本...........................................................................................

30、.................170831商品銷售合同樣例......................................................................................170832軟件銷售合同樣例......................................................................................172

31、833設(shè)備銷售合同樣例......................................................................................175834代理銷售合同樣例......................................................................................178835連鎖加盟合同樣例.........

32、.............................................................................180836直銷經(jīng)營合同樣例......................................................................................183837辦公設(shè)備銷售合同樣例...........................