房地產開發(fā)企業(yè)戰(zhàn)略合作伙伴選擇與關系維護研究.pdf

1、重慶大學碩士學位論文房地產開發(fā)企業(yè)戰(zhàn)略合作伙伴選擇與關系維護研究姓名：于明申請學位級別：碩士專業(yè)：管理科學與工程指導教師：許遠明20091129ABSTI認CTWithChina’Srealestatemanetdeveloping，theprocessofurbanizationcontinuestoaccelerateandthehousingdemandisincreasing，manyrealestatedevelopmente

2、nterpriseshavegotthefast—growingopportunityIndustryconcentrationisincreasing，boththebusinessexpansionandthepaceofdevelopmentismoreandmorefastHoweverastheenterprisesinthelarge—scaleexpansion，corporatestrategyandmanagement

3、didnotfollowuptimelyleadingtoexpansionofbusinessorganizations，information，poorcommunication，managementcosts，organizationalflexibilityandthefallinprofitabilityectMostrealestatedevelopmententerprisesarestillusingthestrateg

4、yofverticalintegration，thepursuitofbusinesslarge，smallandcomplete”developingmodel，whichisobviouslynolongermeetthedevelopmentrequirementsofthenewsituationModemrealestateprojectwiththedevelopmentoflargescaleoverlargeareas，

5、largeinvestmentandlongtimecharacteristicsofmultistage，andsomeitemscanevenbecalledisakindofanexercisewhichislikebuildingacityandtheinterfacebetweenthevariousstagesoftheprojectisveryclose，arealestateprojectisoftendozensore

6、venhundredsofunitsordepartmentsinvolved，SOthecoordinationamongthemisverydi伍cultAtpresent，therequirementsforthenewsituation，somerealestatedevelopmentcompaniesinrespectofcertainoperationsintheformsofcooperationattempts，but

7、theoverallpointofviewthemajorityofjointventuresarebasedonshort—termco。operationprojects，CO—operationinanunstablestate，thelackoflongtermdevelopmentstrategybasedonenterprisecollaborationSupplychainmanagementisatypicalhoriz

8、ontalintegrationmanagementmodel，whichemphasizesthesupplychainofenterprisesofallnodesinstrategiccooperationCurrentlyinthemanufacturingsectorthestudyofthetheoryofsupplychainmanagementhasgraduallymatured，therefinementofthem

9、anufacturingsectormanagementofrealestatehavemajorimplicationsInthispaperbasedonthesupplychainmanagementtheorywehaveresearchedrealestatedevelopmentcompaniesinthesupplychainmanagementmodelofstrategicpartnershipaspects，incl