中國豪華車向阿爾及利亞出口的營銷戰(zhàn)略.pdf

1、According to the article titled "Sudden increase in importaTiO2 of luxury cars from Algeria" on the newspaper "Ashoruq", Feb 28, 2009, Algerian importaTiO2 of luxury cars is increasing year after year; which is making a

2、significant increase comparing to each of the previous years.
　　 From the article we know that Algeria imported 2756 Mercedes Benz in 2008, which is an increase of 450％ compared to 2007 importaTiO2 of Mercedes Benz c

3、ars. Similar with BMW cars' importaTiO2 to Algeria, it has also increased by 199％ in 2008.
　　 The Chinese luxury car market has shown a large growth for the last few years.Due to the Foreign Direct Investment (FDI) r

4、egulaTiO2s many western companies are found in its borders of investment in China, such as Mercedes Benz, BMW, Audi, etc.Thus China has a huge opportunity to increase Chinese performance in cars' maxket and the product q

5、uality. As the result of the FDI nowadays we can see 100％ Chinese luxury cars on streets everyday getting more and more, such as Red Flag and Great Wall.
　　 Therefore, since Algeria has a big demand of luxury cars th

6、at Chinese luxury car producers can offer, then why we could not find a Chinese luxury car in Algeria? Even how to penetrate Chinese luxury car to this new market?
　　 The purpose of this dissertaTiO2 is to investigat

7、e the Algerian consumers' attitudes towards Chinese luxury cars, tryingto know the reasons of a non-existence of this product in my country, Algeria, and recommending soluTiO2s to create the market for Chinese luxury car

8、s in Algeria. The study also analyzes competitiveness and demand on the market.
　　 To collect the necessary data such as quesTiO2naire, it was spread to different regions of Algeria. The sample consisted of 150 answe

9、rs which can be assumed to represent my country Algeria.
　　 The literature review and survey reflect the image of Chinese luxury cars in Algerian market. Unknown product or brand name could have a big impact on the p

10、roduct image towards negativity because with minimum awareness of the product quality, Algerian will automatically classify it with other Chinese products "Chinese country-image".
　　 To alleviate that, Chinese luxury

11、 car manufacturers could improve their internaTiO2al marketing strategies in Algeria market, especially the internaTiO2al marketing mix. They could put more efforts on internaTiO2al promoTiO2 to introduce the product, su

12、ch as sales promoTiO2 exhibiTiO2, advertising, etc. They could also improve the pricing strategy focusing on decreasing the prices of Auto parts and providing more after-sales-service. In addiTiO2, they could create sell

13、ing-points and showrooms, that are more convenient for Algerian to get informaTiO2 and they can know more Chinese car companies even better.
　　 So Chinese luxury car manufacturers should elevate the quality, design a