中小企業(yè)物流管理戰(zhàn)略分析——以武漢醫(yī)藥集團中心集團公司為例.pdf

1、華中農(nóng)業(yè)大學碩士學位論文中小企業(yè)物流管理戰(zhàn)略分析——以武漢醫(yī)藥集團中心集團公司為例姓名：王紹晉申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：高韌20090501AbstractAfteraspeeddevelopmentintheseyears，thelogisticscompaIliescomebacktationalitytheycomebacktospecificjobs，justlikehowteducethecostsinlogi

2、sticstransPortandstorage，howtoreinforcethelogisticsservicesThecompetition鋤ongente印nsesISthegameofhowtogainthemostprofitwiththelowestcostIfalogisticscomp811ywantstodevelopandgrowthquicklyhemustkeepaheadinthecoileagues，eVe

3、rytriumphantlycompanyneeddeeplyunderstandinmecommerciaJeventsthevengageinandneedknowwhatarethekeyfactorsofhowtogainmore的nsactionsIntiffsbackground，thepharmaceuticallogisticsenterprisesinourcountryhaveexperienceaperiodoff

4、astdevelopment1heacademiamourcountrydoSOlargeamountofresearchincompetitions仃ategya11dlogisticsstrategyforenterprises，however，themainstreamofviewpointintlleseresearchesisthatthelogisticscompanyshouldnotchooseasinglecompet

5、itionStrategyoraslmplycombinationofcompetitionstrategies，bycontrast，theyshouldbeestablishedinthecUStomerservices，domoreinvestmentsinthedevelopmentofir面衄atiorlalmanagement，andpaymoreattentionatreinforcethecorecompetenceIn

6、considerationofthemostresentresearchesinlogisticsaregenerallytheresearcheswhichaimtoinmvid砌company’Slogisticsmanipulationalescarce，andtherearelittleofresearchesinservicingcompanies’logisticsThisthesiswishestosearchaftert

7、hemanipulationoflogisticsstrategyinindividualcompanyAsmall&middlesizedpharmaceuticalcompanyistheresearchobjec廿vei11tllisthesisThechapter1putsforwardthequestion，pointouttheresearchobjective。reseafchpathandresearchmethodin

8、thisthesisThechapter2analyzesallthelogisticsfunctionsmtneo叻ectivecompanyatpresentAndanalyzesthecompetitionstrategyoftheobjectivecompanythroughmethodsjustlikeSWOTanalysis，Di鋤ondmodelandl091stlcScompetitorinmarketThechapte

9、r3introducestwoqualitativeanalysismodeIs：thePPCmodelandtheQIMmodel，analyzestheshortagesinlogisticsobiectiveandIogistitscontroloftheobjectivecompanyThechapter4pointsoutthesnategyadvicesforo％eCtlvecompanyespeciallyforhowto