方遠(yuǎn)香榭水岸房地產(chǎn)開(kāi)發(fā)策劃和經(jīng)濟(jì)分析課程設(shè)計(jì)

1、長(zhǎng) 沙 學(xué) 院課 程 設(shè) 計(jì) 說(shuō) 明 書(shū)題目 方遠(yuǎn).香榭水岸住宅小區(qū)開(kāi)發(fā)與經(jīng)營(yíng)策劃書(shū)系(部) 土木工程系專(zhuān)業(yè)(班級(jí)) 工程管理 08 房產(chǎn) 1 班姓名 涂頤芳（任務(wù)一）周勇（任務(wù)二）朱遠(yuǎn)帆（任務(wù)三）學(xué)號(hào) 2008112118指導(dǎo)教師 袁醫(yī)娜、劉建平起止日期 2011 年 10 月 31 日-11 月 13 日2.2.2 建筑單體外立面設(shè)計(jì)提示.............................................

2、...................................362.3 主力戶(hù)型選擇..............................................................................................................382.3.1 項(xiàng)目所在區(qū)域同類(lèi)樓盤(pán)戶(hù)型比較.........................................

3、...........................382.3.2 項(xiàng)目業(yè)態(tài)分析及項(xiàng)目戶(hù)型配置比例................................................................392.3.3 主力戶(hù)型設(shè)計(jì)提示..........................................................................................

4、..39 2.3.4 商業(yè)物業(yè)戶(hù)型設(shè)計(jì)提示....................................................................................41 2.3.5 室內(nèi)空間布局裝修概念提示...........................................................................422.4 景觀策劃.........

5、.............................................................................................................442.4.1 項(xiàng)目周邊環(huán)境調(diào)查和分析................................................................................44 2.4.2 項(xiàng)目總

6、體環(huán)境規(guī)劃及藝術(shù)風(fēng)格構(gòu)想................................................................442.4.3 項(xiàng)目各組團(tuán)環(huán)境概念設(shè)計(jì)................................................................................452.4.4 項(xiàng)目公共建筑外部環(huán)境概念設(shè)計(jì).......................

7、.............................................462.5 公共裝飾材料選擇指導(dǎo)..............................................................................................472.5.1 項(xiàng)目周邊同類(lèi)樓盤(pán)公共裝飾材料比較.........................................

8、...................472.5.2 本項(xiàng)目公共裝飾材料選擇指導(dǎo)及裝修風(fēng)格構(gòu)思............................................48 2.5.3 項(xiàng)目營(yíng)銷(xiāo)示范單位裝修概念設(shè)計(jì)....................................................................482.5.4 項(xiàng)目營(yíng)銷(xiāo)中心裝修風(fēng)格提示..................

9、..........................................................51 2.5.5 住宅裝修標(biāo)準(zhǔn)提示............................................................................................522.6 燈光設(shè)計(jì)及背景音樂(lè)指導(dǎo)....................................

10、......................................................532.6.1 項(xiàng)目燈光設(shè)計(jì)....................................................................................................53 2.6.2 背景音樂(lè)指導(dǎo).....................................

11、...............................................................542.7 小區(qū)未來(lái)生活方式策劃..............................................................................................542.7.1 項(xiàng)目建筑規(guī)劃組團(tuán)評(píng)價(jià).............................

12、.......................................................54 2.7.2 營(yíng)造和引導(dǎo)未來(lái)生活方式................................................................................54三、項(xiàng)目營(yíng)銷(xiāo)推廣策劃（朱遠(yuǎn)帆）................................................

13、.563.1 區(qū)域市場(chǎng)動(dòng)態(tài)分析......................................................................................................563.1.1 項(xiàng)目所在地房地產(chǎn)市場(chǎng)總體供求現(xiàn)狀............................................................563.2 項(xiàng)目推廣主題分析.....

14、.................................................................................................653.2.1 項(xiàng)目主賣(mài)點(diǎn)分析................................................................................................653.3 目標(biāo)客戶(hù)群定

15、位分析..................................................................................................683.3.1 項(xiàng)目所在地人口總量及地塊分布情況............................................................68 3.3.2 項(xiàng)目所在地經(jīng)濟(jì)發(fā)展?fàn)顩r和項(xiàng)目所在地人口就業(yè)情況...

16、.............................69 3.3.3 項(xiàng)目所在地家庭情況分析................................................................................703.3.4 項(xiàng)目客戶(hù)群定位............................................................................

17、....................713.4 價(jià)格定位及策略..........................................................................................................783.4.1 項(xiàng)目單方成本...................................................................

18、.................................783.4.2 項(xiàng)目利潤(rùn)目標(biāo)....................................................................................................79 3.4.3 可類(lèi)比項(xiàng)目市場(chǎng)價(jià)........................................................

19、....................................793.4.4 價(jià)格策略............................................................................................................79 3.4.5 價(jià)格分期策略.................................................

20、...................................................813.5 入市時(shí)機(jī)規(guī)劃..............................................................................................................823.5.1 宏觀經(jīng)濟(jì)運(yùn)行狀況分析.............................