體育廣告對(duì)河南省高校碩士研究生體育行為影響的研究.pdf

1、河南師范大學(xué)碩士學(xué)位論文體育廣告對(duì)河南省高校碩士研究生體育行為影響的研究姓名：裴真申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：體育學(xué)體育人文社會(huì)學(xué)指導(dǎo)教師：王健20080601AbstractAlthoughsportsadvertisementwhichvariesinvariousmediaisonekindeconomicactivityitalsodisplayedcertainsportscultureInpropagandaprocessofs

2、portsadvertisementtoproductandserviceitmakepropagandaandpromotiontothesportSomesportsadvertisementinfluenceandguidelife，thoughtandbehaviorwayofaudienceThegraduatestudentisaspecialcommunityThecommunityhascertaindifferenti

3、ntheage，marriage，andemploymenthistorySoinunderstandingknowsacceptsandespeciallybehaviorwayithavebigdifferenceandisarepresentativecommunityThegraduatestudentisagile，activeandeasytoacceptnewthingThebehaviorwaywillalsobeinf

4、luencedbynewideaandthingThroughsurveyingtograduatestudentwefindwhichsportsknowledgeandsportsinthesportspublicserviceadvertisinghavebiginfluencetothegraduatestudentandcouldurgethemtoparticipateinthephysicaltraining，raised

5、people。Ssportsconsciousness，advancedallpeoplebodybuildingplanthedevelopment；Thesportsstarandthesportsimportantpersonageadvertisement，hascertainstareffectandcancausethemtothesportsattentionandstrengthenstothesportsunderst

6、andingthestarcharacterswordsanddeedsaffectgraduatestudent’Sbehaviorway；Thesportsproductadvertisementandtheadvertisementofsportscarriercanaffectpeople’Sbuyingintention，changespeople’Sexpenseidea，guidesportsexpends，promote

7、sportsandsportcause’sdevelopmentItbecomesimportantfactorofaffectingthegradatestudentsportsbehaviorsettinguptheideathetransmissioninformation，charmofsportsstarKeyword：thegraduatestudent，thesportsadvertisement，thesportsbeh