酒店業(yè)顧客忠誠度研究.pdf

1、Common perception by practitioners in the Hotel Industry today that a satisfied guest would become a repeat customer was considered as a major subject of this research. It determined the extent to which satisfaction fost

2、ered loyalty. Interviewing guest and demonstrating the expression of visual experience through photography illustrated the guest’s propensity for recommending and returning to the hotel as a repeat customer. Using a prov

3、ided digital camera, participating guests were asked to photograph whatever caught their eye toillustrate the hotel as being meaningful. In examining factors such as ambience, service, as well as with the guest’s overall

4、 satisfaction with the Hotel along with their loyalty behavior, this study analyzed the relationship between customer satisfactionand customer loyalty. Additionally, this study explored factors promoting guest loyalty wi