認(rèn)知風(fēng)格和空間能力對網(wǎng)絡(luò)搜索行為的影響.pdf

1、浙江大學(xué)碩士學(xué)位論文認(rèn)知風(fēng)格和空間能力對網(wǎng)絡(luò)搜索行為的影響姓名：許紅敏申請學(xué)位級別：碩士專業(yè)：應(yīng)用心理學(xué)指導(dǎo)教師：張智君20110603浙江大學(xué)碩士學(xué)位論文AbstractAbstractSearchengineisamajortooltoaccesstowebresourcesWhile，itissometimesnoteasytofindtargetinformationpreciselyandrapidlyUserswithdif

2、ferentcharacteristicsoftenhavedifferentdifficultDesigningeffectivelypersonalizedinterfacetomatchdifferentcharacteristicsofusersbyanalyzinghowuserfactorsinfluencewebsearchisanimportantwaytoimprovetheperformanceofsearcheng

3、ineInthepast，也erewasfewerstudiescomparedtheeffectofsomerelatedindividualdifferencesMostresearchersjustselectedsomeuserfactorsandonlyanalyzedtheirmajoreffectsorinteractioneffectsTherefore，thisstudyWasaimtocomparetheeffect

4、soffield—independent／fielddependentcognitivestyleandspatialability(spatialorientation&spatialvisualization)theseralatedfactorsonwebsearchbehaviortohelptOunderstandtheireffectsandsuggestedtheappropriateuserfactortobematch

5、edbypersonalizedsearchengineTwoexperimentsWereincludedTheeffectsofindividualdifferencesincognitivestyleandspatialabilityonWebsearchbehaviorwereexploredinthefirstoneInthesecondone，thehypothesisWaSexaminedthatthereasonwhyc

6、ognitivestyleinfluencedquerynumberinthefirstexperimentwastherelevantrelationshipbetweencognitivestyleandtheabilitytOfindtargetinformationfromtextcontextinthesearchengineresultlistpagesorwebdocumentpagesRelevancejudgement

7、ofresultlinksWasanalyzedexpeciallySomemajorresultsWererevealedFirstlythereweresignificantlyeffectsofcognitivestyleandspatialorientationabilityonwebsearchbehaviorSecondly，cognitivestyleaffectedthequerynumberandsearchtimeb

8、ythepreferenceoftrustbias01“qualitybiasandtheabilitytofindtargetinformationfromtextcontextinthesearchengineresultlistpagesorwebdocumentpagesItalsoaffectedtheperceptionofreformulatedqueriesfromrelevantsearchprovidedbysear

9、chengine，thedegreeofnaturallanguagewhenexpressedqueryandpreferenceofnavigationdocumentThirdly，spatialorientationabilityaffectedtheperceptionofreformulatedqueriesfromrelevantsearchprovidedbysearchengine，thedegreeofnatural