基于沖突化解的營(yíng)銷渠道設(shè)置研究——以中諾藥業(yè)為例.pdf

1、河北工業(yè)大學(xué)碩士學(xué)位論文基于沖突化解的營(yíng)銷渠道設(shè)置研究——以中諾藥業(yè)為例姓名：王文蘇申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：張東生2010-12基于沖突化解的營(yíng)銷渠道設(shè)置研究——以中諾藥業(yè)為例 ii CONFLICT RESOLUTION BASED ON SET OF MARKETING CHANNELS ABSTRACT In the economic globalization and heady competition bac

2、kground. whether the enterprise can successfully coped with worsening competition, stop the same industry enter the market, make themselves stronger, the most important thing to do is to improve their own core competiti

3、veness.And in today's world, in addition to improve the technological content of products, a more important factor in front of us is marketing With the Chinese and foreign scholars study and research Depth of market

4、ing theory .as one of the marketing principles ----“channel“---one of the theory 4P ,gradually came up to us from scenes’ back.The marketing channels as a corporats’ Artery, whether it’s level of structural and channels

5、are blocked, how the relationship between brokers are those companies that in a marketing campaign must seriously consider In this paper, using documentary methods to analysis domestic and international marketing cha

6、nnels and marketing channels design , setting the research on the following three areas to explore: （1）Summarized the result of domestic and external research on marketing channels .Research on the channel type and chann

7、el conflict in details .In particular this article study for the object ----a detailed discussion of the conflict. （2）Introduce the approaches how to deal with the management of conflict resolution, that its application

8、in the management area for the article and make innovation part of the guidelines. （3）Construct the conflict matrix. Application of literature review method to filter parameters of the conflict, the choice of the princip