FDI綠地項目承建企業(yè)的發(fā)展戰(zhàn)略研究——以南通建工國際工程公司為例.pdf

1、上海大學碩士學位論文FDI綠地項目承建企業(yè)的發(fā)展戰(zhàn)略研究——以南通建工國際工程公司為例姓名：蔣秀瓊申請學位級別：碩士專業(yè)：工商管理指導教師：李燚20091226海人學壩I‘學位論文ABSTRACTConstructionenterprisesmajorinGreenfieldinvestments，oncetheluckiestonesenviedbytheirpeercompetitorsandearlybenefitedbythea

2、bsorptionofFDIofChinawiththeOpenandReformTheystartedinternationalprojectsdecadesago，andhavegreatlyimprovedtheirmanagementcapabilitiesandconstructionskillswithgenerousprofitsHoweverchallengedbythetransitionofFDIinvestment

3、fromtheGreenfieldtoBrownfield(orM&A)andtheemergenceofmoreandmoreChinesecompetitors，theseGreenfieldcontractorshavetoreconsidertheirpositionandtryinsearchofdevelopmentstrategyforasustainabledevelopmentUnderthiscircumstance

4、，employingthePESTFive—ForceAnalysistogetherwithSWOTAnalysisTool，thisthesisistoformulateadevelopmentstrategyportfoliocombiningwithaMarketExpansionStrategyProjectJointVentureaswellasCostLeadershipStrategyfortheseGreenfield

5、contractorsaimingtobuildupalargerstrongerandmoreprofessionalenterprisewithaprofoundscanningofenvironment(Bothmacroandmicro)wheretheseenterprisesarelivingInaddition，theauthorisengagedtoprovidemoredowntoearthsolutionstothi

6、sstudyaswellassomemoresuggestionsforbackupTherearetheeinnovativeeffortsworthyofspecialmentioninghereinthisthesisThefirstoneistheobjectofstudyGreenfieldcontractors，whicharerarelyseparatedfromthegreatconstructionindustrybu

7、tuniqueinmanyways；thesecondoneistheauthor’Sdedicationtoafeasibleproposalbasedonprofoundanalysis；andthelastbutnotleastisthecasestudywhichisbasedonthecompanytheauthorinservice，henceofstrongconvincingpowertothestrategyportf