中美銀行網站主頁體裁特征對比分析_14725.pdf

1、分類號UDC——密級公開|哦。；l產哮。碩士研究生學位論文中美銀行網站主頁體裁特征對比分析申請人：學號：培養(yǎng)單位：學科專業(yè)：研舫向：指導教師：完成日期：任柏洋2120817應用外語學院外國語言學及應用語言學特殊目的英語佟敏強副教授2015年3月11日黑龍江大學碩士學位論文AbstractUnderthebackgroundofeconomicglobalization，moreandmoredomesticbanksarepayingg

2、reatattentiontotheestablishmentofthehomepagesoftheirportalsitesTherefore，thisthesiswillanalyzethehomepagesundertheperspectivesofgenreanalysis，comparingthegenrefeaturesofChineseonesandAmericanones，thusfindingthedeficitsof

3、domesticbanks’homepagesaswellasprovidingreferencesfortheimprovementsofthedomesticODeSAsakindofmultimodalizeddigitalgenre，homepagepossessesthefeaturesofbothtraditionaltextandnetworkmedium，whichhasmadetheresearchofhomepage

4、genreanalysismoredifficult。Uptillnowthereareveryfewstudiesonthegenrefeaturesofhomepageeitherathomeorabroad，whereasthereishardlyanystudyonthewebsitesofsomeindustriesorfieldsThisthesishasestablishedacorpuswhichcontained25h

5、omepagesofChinesebanksand25homepagesofAmericanbanksrespectivelyBasedonthetheoriesproposedbyESPSchoolandtheDigitalGenreAnalysisModelproposedbyAskahaveandNielsen，thisthesishascontrastedandanalyzedthegenresfromtextualdimens

6、ionandmediumdimensionaswellasdiscussedthechoicetendenciesunderdifferentculturesofcolorsandpagelayouts，thecolorsandpagelayoutsaretwosymbolicsourceswhichcouldinfluencemoreonthemeaningconstructionofbanks’homepagesTheresults

7、showthatunderthetextualdimensions，themovestructuresofeitherChinesebankwebsitehomepagesorAmericanonesarealmostthesame，whiletheforms，contentsorfrequenciesofeachmovearedifferent；undermediumdimension，theamountoftheirgenericl

8、inkusesaresimilarwhiletheirspecificlinksarequitedifferentComparedwithAmericanbanks’homepages，ChinesehomepagesinEnglisharetediousincontent，lackofvariedinformation，haploid，conservativeandhierarchicalinbrowsemodesKeyWords：G