松雷商廈VIP客戶整體開發(fā)與管理方案研究.pdf

1、Y12兒445”類目——UDC：一管理學(xué)碩士學(xué)位論文(高校教師)镕％：一編：一松雷商廈VIP客戶整體開發(fā)與管理方案研究碩士研究生：喬爾宏指導(dǎo)教師：范德成教授學(xué)科、專業(yè)學(xué)位論文主審人管理科學(xué)與工程張凌副教授哈爾濱工程大學(xué)2007年6月哈爾濱一L程大學(xué)碩士學(xué)位論文AbstractAlongwiththedeepeningofeconomicrestructuring，themarketeconomyismaturing，andamarket

2、economywillbecomeincreasinglymatureTheretailindustriesofgeneralmerchandiseareconfrontingwithunprecedentedopportunitiesandchallengesThemarketeconomynotonlyprovidesawiderspaceforthevariousoperatingmodesofdevelopment，butals

3、osuppliesthevariousoperatingmodesofsurvivalanddevelopmentwiththenewissuesMeanwhile，undertheconditionofmarketeconomy，welloperatingthemarketingwillimproveenterprisemanagementstandardandestablishanessentialfoundationEspecia

4、llyTheretailindustriesofgeneralmerchandisehavealreadybeenconvertedsellermarketintobuyermarketInthefiercemarketcompetition，themarketshareofadecliningtrend，itiscrucialtodevelopaneffectivemarketingstrategy，andpracticeenterp

5、risemarketingmanagement，inparticularforspecialcustomersintheinnovativemanagementInthisessayitpredominantlydescribestheoverview，characteristicsofthedevelopmentoftheretailindustries，andanalysesthefeaturesofHarbinSongleiCom

6、mercialMarket’Sdemands，aswellasthesituationofclientsanditscompetitors，andthendefinetheSonglei’ScommercialstatusinthemidstofitsrivalsBymeansofanalyzingthemacroandmicroenvironment，andtheincomeofresidentsinthecommodityandco

7、mmoditychoiceelements，itpointedoutthestrengths，weaknesses，opportunitiesandthreatsthatSongleicommercialbuildingsarefacingSecondly，itisthekeypointforSongLeicommercialbuildingtoseizethemainstreambusinesscustomersinordertora